Senior Integrated Marketing Specialist

Hanscom Federal Credit Union•Littleton, MA

4d•$74,187 - $92,734•Hybrid

About The Position

Hanscom Federal Credit Union is hiring a Senior Integrated Marketing Specialist for its Marketing Department. The role is based in Littleton and follows a hybrid schedule of three days in the office and two days remote per week. The specialist independently manages marketing campaigns from concept through execution, using analytics, market insights, and AI-powered tools to optimize performance and improve results. The position serves as the lead marketing partner to Residential Lending, Consumer Lending, Deposits, and other business teams, translating organizational priorities into campaigns that support business goals.

Requirements

At least 5 years of experience in integrated marketing.
Demonstrated experience creating integrated campaigns that drive measurable business outcomes.
Strong understanding of integrated marketing strategy, campaign execution, digital media, and campaign planning.
Strong copywriting, storytelling, analytical, reporting, project management, communications, and stakeholder management skills.
Experience using AI tools to improve marketing effectiveness and workflow efficiency.
Bachelor's degree in marketing, communications, business, or a related field.
Ability to motivate or influence internal or external senior-level professionals and build trust.
Ability to obtain cooperation and agreement on important outcomes through complex, senior-level dialogues.
Professional written communication skills.
Ability to work independently or with limited supervision, manage competing priorities, and maintain composure under deadline pressure.
Ability to exercise discretion with confidential matters and provide professional customer service.

Nice To Haves

Experience in financial services, banking, credit unions, lending, or another regulated industry.

Responsibilities

Partner with stakeholders to understand growth objectives and develop marketing plans that support business goals.
Lead the development and execution of integrated campaigns designed to drive loan applications, account openings, deposit growth, and product adoption.
Translate business priorities into actionable campaign strategies.
Manage campaign timelines, deliverables, and cross-functional coordination.
Develop creative briefs.
Write and edit persuasive marketing copy for financial products and services across digital channels.
Ensure campaigns maintain consistent messaging and brand standards.
Partner with the Designer and Digital Manager to produce campaign assets.
Work directly with the media agency to develop and execute media plans.
Assist in managing paid media programs, including paid social, display advertising, SEM, SEO, and video.
Assist in managing organic social channels, including content calendar development, content creation, and posting.
Establish campaign KPIs and success metrics.
Analyze data and trends to develop actionable insights that inform targeted campaigns and future marketing spend.
Prepare campaign performance reports and presentations for stakeholders.
Leverage AI tools to improve campaign development, content creation, reporting, and workflow efficiency.
Evaluate new technologies and recommend innovative approaches to improve marketing effectiveness.
Serve as the lead marketing partner to Residential Lending, Consumer Lending, Deposits, and other business teams.
Build strong working relationships across departments to align campaigns with organizational objectives.
Perform other duties as requested for the role.