Senior Integrated Marketing Specialist

Ziegler • Minneapolis, MN

4d

About The Position

Ziegler Companies is seeking a Senior Integrated Marketing Specialist to serve as the primary marketing partner for assigned business units. The role translates business objectives into integrated marketing strategies, demand generation programs, and customer engagement initiatives, and represents the voice of the business within the Marketing team to help ensure marketing investments drive measurable growth.

The specialist partners with business and sales leadership on marketing plans, go-to-market initiatives, customer insights, campaign performance, and budget management. The role also supports alignment between segment strategies and enterprise marketing priorities and provides mentorship and guidance to marketing team members.

The position is based in an indoor work environment with a quiet noise level. Ziegler describes itself as a third-generation, family-owned CAT dealer founded in 1914, with more than 2,400 employees across 30+ locations in Minnesota, Iowa, and northern Missouri.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or a related field.
• 5–8 years of B2B or segment/vertical marketing experience, including tying marketing activities to revenue goals.
• Experience delivering integrated marketing campaigns or go-to-market initiatives, particularly in B2B sales environments.
• Advanced budget tracking and vendor coordination experience.
• Strong project management and organizational skills.
• Understanding of customer journeys and demand generation.
• Ability to work effectively and credibly with sales and commercial teams.

Nice To Haves

• Experience with account-based marketing or B2B demand generation.
• Experience in industrial, dealer, agriculture, construction, power generation, or rental markets.

Responsibilities

• Serve as the primary marketing advisor to assigned business units, providing market intelligence, customer insights, and performance recommendations that influence business planning and revenue growth strategies.
• Lead go-to-market planning and execution for key product or strategic initiatives, promotions, and growth programs.
• Develop annual and quarterly marketing plans for assigned business segments, including budget tracking.
• Maintain a regular planning cadence with sales and business leadership, providing campaign and customer insights to drive continuous improvement and optimization of marketing investments.
• Identify growth opportunities, customer demand signals, and competitive insights across digital, event, content, and sales enablement channels.
• Partner with segment leadership to establish marketing objectives, growth priorities, and performance targets aligned with revenue and business plans.
• Analyze segment pipeline, revenue performance, and campaign effectiveness to identify opportunities for optimization and growth.
• Manage segment-level marketing budgets and performance tracking.
• Present marketing performance, recommendations, and future plans to business leaders.
• Ensure sales enablement materials align with evolving customer and market needs.
• Ensure alignment between segment strategies and enterprise marketing priorities.
• Provide mentorship and guidance to marketing team members.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Life insurance
• 15 days of PTO in the first year, with accrual starting on day one
• 9 paid holidays
• 401(k) plan with company contribution and match
• Health Savings Account, with Ziegler contributing up to $1,000 tax-free each year
• Short-term and long-term disability insurance
• Flexible Spending Account (FSA)
• Employee Assistance Program (EAP)
• Paid parental leave
• Funeral leave
• Fitness membership discount
• Education assistance
• Ongoing professional development and training
• Work/life balance

What This Job Offers

• Job Type: Full-time
• Career Level: Senior