Senior Integrated Marketing Specialist

Hanscom Federal Credit Union•Littleton, MA

3d•Hybrid

About The Position

Hanscom Federal Credit Union is hiring a Senior Integrated Marketing Specialist for its Marketing Department. The role is based in Littleton and follows a hybrid schedule of three days in the office and two days remote each week. The specialist independently manages integrated marketing campaigns from concept through execution, using analytics, market insights, and AI-powered tools to optimize performance and improve results. The position serves as the lead marketing partner to Residential Lending, Consumer Lending, Deposits, and other business teams, translating their growth objectives into campaign strategies that support organizational goals. This is a full-time, permanent position with an annual salary range of $74,186.94 to $92,733.67 and eligibility for an annual bonus program. Benefits include medical, dental, vision, FSA, 401(k), student loan paydown, and paid sick and vacation time. The credit union also describes a flexible hybrid schedule and career development opportunities. The position requires regular work with stakeholders and colleagues across departments, media agencies, designers, and digital marketing partners. Work is primarily sedentary in an indoor, climate-controlled shared work area with minimal noise. The role involves routine computer work, occasional lifting of up to 10 pounds, and the ability to work extended hours or travel off site when required or requested by management.

Requirements

At least 5 years of experience in integrated marketing.
Bachelor's degree in marketing, communications, business, or a related field.
Demonstrated experience creating integrated campaigns that drive measurable business outcomes.
Strong understanding of integrated marketing strategy, campaign execution, digital media, and campaign planning.
Strong copywriting, storytelling, analytical, reporting, project management, communications, and stakeholder management skills.
Experience using AI tools to improve marketing effectiveness and workflow efficiency.
Ability to motivate or influence internal or external senior-level professionals and obtain cooperation and agreement on important outcomes through complex, senior-level discussions.
Professional written communication skills.
Ability to perform job functions independently or with limited supervision and work effectively individually or as part of a team.
Ability to read and follow written and oral instructions; complete basic mathematical calculations; spell accurately; and understand computer basics.
Ability to speak clearly and communicate information in a logical, understandable sequence.
Ability to deal calmly and professionally with diverse personalities at different organizational levels and demonstrate customer service and discretion when dealing with the public.
Ability to work accurately and maintain composure under deadlines, quality requirements, or a fast pace, while handling multiple and changing priorities.
Ability to routinely work at a computer for an average of 6–8 hours per day when necessary.
Ability to bend, sit, and stand for primarily sedentary work with limited physical exertion; occasionally lift up to 10 pounds; and climb or descend stairs in an emergency.
Ability to operate routine office equipment, including computer terminals and keyboards, telephones, copiers, facsimiles, and calculators.

Nice To Haves

Experience in financial services, banking, credit unions, lending, or another regulated industry is preferred.

Responsibilities

Partner with key stakeholders to understand growth objectives and develop marketing plans that support business goals.
Lead the development and execution of integrated campaigns designed to drive loan applications, account openings, deposit growth, and product adoption.
Translate business priorities into actionable campaign strategies.
Manage campaign timelines, deliverables, and cross-functional coordination.
Develop creative briefs.
Write and edit persuasive marketing copy for financial products and services across multiple digital channels.
Ensure campaigns maintain consistent messaging and brand standards.
Partner with the Designer and Digital Manager to produce campaign assets.
Work directly with a media agency to develop and execute media plans.
Assist in managing paid media programs, including paid social, display advertising, SEM, SEO, and video.
Assist in managing organic social channels, including content calendar development, content creation, and posting.
Establish campaign KPIs and success metrics.
Analyze data and trends to develop actionable insights for targeted marketing campaigns and future marketing spend.
Prepare campaign performance reports and presentations for stakeholders.
Leverage AI tools to improve campaign development, content creation, reporting, and workflow efficiency.
Evaluate new technologies and recommend innovative approaches to improve marketing effectiveness.
Serve as the lead marketing partner to Residential Lending, Consumer Lending, Deposits, and other business teams.
Build strong working relationships across departments to ensure campaigns align with organizational objectives.
Perform other duties as requested for the role.
Work independently or with limited supervision, manage multiple changing priorities, and maintain discretion when handling confidential matters.
Work extended hours or travel off site whenever required or requested by management.
Maintain regular, reliable, and timely attendance.