On-Premise Activation Specialist

Enthuse-Marketing•Irvine, CA

3d•$75,000 - $90,000•Onsite

About The Position

The On-Premise Activation Specialist executes locally relevant brand activations across an assigned territory in support of a premium beer and spirits portfolio. This field-based role draws on local relationships, community connections, on-premise experience, and social influence to create authentic consumer and trade experiences that build advocacy, generate trial, increase brand visibility, and support consumer demand. It is not a sales role; the specialist supports established customer and market priorities through activation and provides observations, feedback, and field insights to improve programming. Reporting to the Field Activation Manager, the specialist works independently in the field while maintaining consistent communication, disciplined execution, and accurate reporting to agency leadership and designated client and market partners. The role requires residence within the assigned territory and a commute of no more than 30 minutes to the market. It involves regular work in on-premise environments, travel throughout the territory, and potentially evening, weekend, and holiday availability based on activation schedules. The specialist executes programming in compliance with legal requirements, responsible marketing standards, client marketing codes, and agency policies. Duties include preparing and delivering activations, tastings, trade engagements, and promotional events; coordinating logistics and materials; engaging consumers and trade members; maintaining account and market relationships; supporting approved social media activity; documenting field observations and results; managing budgets and expenses; completing reports and training; and maintaining activation assets, point-of-sale materials, product, and inventory. The annual base compensation range is $75,000–$90,000. The position is bonus-eligible and offers incentive opportunities and benefits including medical, dental, vision, a 401(k) with match, and paid time off.

Requirements

Must be at least 21 years old.
Must live in the assigned territory and be willing to travel throughout it; must be based within a 30-minute commuting distance of the market.
Valid driver’s license and a registered and insured vehicle; must have a clean driving record and pass a background check.
At least 3 years of experience in beverage alcohol, hospitality, or events.
Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
Experience evaluating trade programming, activations, and competitive supplier activity.
Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
Strong oral, written, and interpersonal communication skills, with the ability to tailor communications to a variety of on-premise environments.
Strong organizational skills and attention to quality, detail, and accuracy.
Strong budget management skills and ability to handle administrative tasks in accordance with agency compliance guidelines and standards.
Ability to work flexible hours and travel, including nights and weekends.
Ability to regularly lift, carry, push, and/or pull at least 15 pounds and up to 50 pounds.
Ability to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods as required.
Desire for mentorship and willingness to contribute to team culture.

Nice To Haves

Bilingual English and Spanish-speaking ability.

Responsibilities

Execute brand activations, tastings, trade engagements, and promotional events in assigned on-premise accounts according to approved objectives, standards, timelines, and budgets.
Ensure all programming, consumer engagement, social content, product handling, and point-of-sale materials comply with applicable law, responsible marketing standards, client codes, program guidelines, and agency policies.
Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
Create authentic consumer and trade interactions that build awareness, trial, advocacy, and demand; recruit relevant consumers, trade members, and community groups for designated activations.
Build bartender and trade engagement through credible, relevant, and educational brand experiences, using local knowledge to make programming contextually relevant.
Build productive relationships with account contacts, distributor partners, client market teams, agency partners, and activation staff while respecting account-ownership and communication protocols.
Represent the client’s brands and Enthuse professionally and responsibly, and proactively communicate activation status, field needs, risks, and opportunities to the Field Activation Manager.
Support approved social media activity, encourage appropriate audience engagement and sharing, use local networks to promote programming, and capture approved content and activation highlights.
Observe and report consumer behaviors, trade feedback, competitive activity, account dynamics, and emerging market trends; provide timely feedback and recommendations and document success stories and activation impact.
Manage budgets and expenses and complete accurate, complete, and timely reports and other agency initiatives.
Participate in required brand, compliance, agency, and professional-development training.
Maintain assigned point-of-sale materials, activation assets, product, and warehouse inventory; follow agency procedures, communication protocols, and performance expectations.
Travel throughout the assigned territory and perform physical tasks including moving materials, equipment, and supplies; stand, walk, bend, stoop, reach, and perform repetitive motions as required.