On Premise Specialist - Orange County

Campari Group•Huntington Beach, CA

4d•$90,000 - $95,000

About The Position

Campari Group is seeking a dynamic, results-driven On-Premise Specialist to drive visibility, brand awareness, distribution, and volume growth across assigned key accounts in the on-premise channel. The role primarily focuses on direct key account management, while also monitoring business performance, developing programs to improve sell-out, collaborating with distributors, segmenting accounts, and managing budgets. The specialist will identify high-potential growth opportunities through strategic account segmentation and data analysis, then develop customized activation plans and data-driven programs to improve market performance and sustain brand engagement. The position builds Campari brand presence through menu listings, drink features, back-bar placements, point-of-sale materials, promotional programs, and special events. It also involves working with bartenders, distributor mixologists, field marketing, wholesale teams, and distributor sales representatives to increase distribution, awareness, trial, and product velocity. The role requires regular reporting on sales activities, market trends, competitive activity, and promotional results; measuring program effectiveness; and monitoring sales budgets and expenses. The position involves visiting accounts in the assigned area, generally 3–5 nights per week, and may require working weekends and extended workdays. The expected base salary is $90,000–$95,000, and employees are eligible for a discretionary bonus in addition to an employee benefits package.

Requirements

1 to 3 years of experience in on-premise alcoholic beverage sales.
Experience working in a three-tier distribution market.
Current and effective in-market on-premise channel relationships and marketing understanding.
Bachelor's degree in Business, Marketing, or a related field.
Proven sales experience, preferably in the on-premise sector.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Strong analytical and problem-solving skills.
Proficiency in Microsoft Office Suite and CRM software.
Ability to work weekends and extended workdays; generally 3–5 nights per week visiting accounts.
Ability to drive to various locations in the assigned area to visit 5–10 accounts per day.
Daily access to an insured motor vehicle.
Valid driver’s license.
Sound understanding of in-market selling skills in the on-premise channel.
Ability to develop creative brand-building programs that drive volume and share growth in key accounts.
Strong account management and follow-up skills.
Business financial knowledge and experience managing a budget.
Ability to develop and maintain effective working relationships with key customers and stakeholders.
Familiarity with product sales and ability to develop compelling selling stories to grow distribution and volume sales.
Ability to manage multiple priorities and work with a multi-brand portfolio.
Results-oriented approach and ability to thrive in a dynamic, fast-paced environment.
Proficiency in KARMA, Word, Excel, and PowerPoint.
Excellent verbal and written communication skills and strong presentation skills.
Organizational, time-management, and planning skills.
Ability to work effectively with teams and drive results through others.
Capacity for public speaking and communicating brand features and benefits to decision makers.

Responsibilities

Target top on-premise key accounts for new distribution using brand and category segmentation data.
Achieve sales targets and qualitative goals through effective account management.
Implement strategies to improve business performance, including menu listings, features, and back-bar placements, while supporting profitable growth.
Design and execute promotional programs to drive product sell-out.
Develop and maintain strong relationships with key accounts.
Analyze and segment key accounts using brand and category data to prioritize high-value opportunities.
Develop and execute customized activation plans for each account segment.
Use data-driven sell-out techniques, including strategic promotions, menu placements, and seasonal programming.
Expand Campari brand visibility through menu listings, drink features, point-of-sale materials, and special events.
Coordinate with the Field Marketing Management Team on consumer activations and trade events in assigned key accounts.
Work with local bartenders and distributor mixologists to create cocktails that drive product velocity and visibility.
Coordinate execution of orders and agreed programs in assigned key accounts.
Partner with the Class B Wholesale team to launch new brands and open new accounts.
Work with distributor on-premise sales representatives to drive distribution, awareness, and trial for priority brands.
Report on sales activities, market trends, and competitive activity using Karma, Compass, and Sales Nav.
Monitor competitive brand activity in assigned key accounts to inform Campari promotions and strategy.
Measure and evaluate promotional activity success.
Manage sales budgets, allocate resources efficiently, and monitor expenses for adherence to budget guidelines.
Visit 5–10 accounts per day across the assigned area and communicate brand features and benefits to decision makers.