On-Premise Activation Specialist

Enthuse-Marketing•Philadelphia, PA

3d•$70,000 - $85,000•Onsite

About The Position

The On-Premise Activation Specialist executes locally relevant brand activations across an assigned territory in support of a premium beer and spirits portfolio. This field-based, non-sales role draws on local relationships, community connections, on-premise experience, and social influence to create consumer and trade experiences that build advocacy, generate trial, increase brand visibility, and support consumer demand. The specialist supports established customer and market priorities and provides observations, feedback, and field insights to help improve programming. Reporting to the Field Activation Manager, the specialist works independently in the field while maintaining consistent communication, disciplined execution, and accurate reporting to agency leadership and designated client and market partners. The role includes executing events and tastings, engaging consumers and trade, supporting approved social activity, managing budgets and expenses, reporting insights, and maintaining activation materials and inventory. The position requires living within the assigned territory, travel throughout it, and regular work in on-premise environments. Evening, weekend, and holiday availability may be required based on activation schedules. The position is bonus-eligible and offers incentive opportunities and full benefits. The stated annual base compensation range is $70,000–$85,000, with individual compensation determined by factors including prior employment history, job-related skills and qualifications, length of service, brand program, and geographic location.

Requirements

Must be 21 years or older.
Demonstrated strong oral, written, and interpersonal communication skills.
Strong organizational skills and attention to quality, detail, and accuracy.
Must live in the assigned territory and be willing to travel throughout it.
Valid driver’s license and a registered, insured vehicle; must have a clean driving record and pass a background check.
At least 3 years of experience in beverage alcohol, hospitality, or events.
Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
Experience evaluating trade programming, activations, and competitive supplier activity.
Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
Ability to tailor communications for a variety of on-premise environments.
Strong budget management skills.
Ability to work flexible hours and travel, including nights and weekends.
Desire for mentorship and willingness to contribute to team culture.
Ability to manage administrative tasks in accordance with agency compliance guidelines and standards.
Must be able to regularly lift, carry, push, and/or pull at least 15 pounds and up to 50 pounds.
Ability to move materials, equipment, and supplies and to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods.

Nice To Haves

Bilingual in English and Spanish.

Responsibilities

Execute programming in accordance with applicable legal requirements, responsible marketing standards, client marketing codes, and agency policies.
Ensure activation activity, consumer engagement, social content, product handling, and point-of-sale materials comply with approved program guidelines.
Prepare for and execute brand activations, tastings, trade engagements, and promotional events in assigned on-premise accounts.
Deliver programming according to approved objectives, activation standards, timelines, and budgets, tailoring delivery to the account, consumer occasion, community, and on-premise sub-channel.
Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
Create authentic interactions that generate brand awareness, trial, advocacy, and consumer demand; recruit relevant consumers, trade members, and community groups for designated activations.
Build bartender and trade engagement through credible, relevant, and educational brand experiences, using local knowledge and community connections to make programming contextually relevant.
Build productive relationships with on-premise account contacts, distributor partners, client market teams, agency partners, and activation staff while respecting account-ownership and communication protocols.
Represent the client’s brands and Enthuse professionally and responsibly, and proactively communicate activation status, field needs, risks, and opportunities to the Field Activation Manager.
Support approved social media activity, encourage appropriate engagement and sharing, use local networks to promote designated programming, and capture approved content and activation highlights for reporting.
Observe and report consumer behaviors, trade feedback, competitive activity, account dynamics, and emerging market trends; provide timely feedback and recommendations and capture activation success stories.
Manage budgets and expenses, complete accurate and timely reporting, and participate in required brand, compliance, agency, and professional-development training.
Maintain assigned point-of-sale materials, activation assets, product, and warehouse inventory, and follow agency operating procedures, communication protocols, and performance expectations.
Complete administrative tasks in accordance with agency compliance guidelines and standards.