On-Premise Activation Specialist

Enthuse-Marketing•Long Beach, CA

3d•$75,000 - $90,000•Onsite

About The Position

The On-Premise Activation Specialist executes locally relevant brand activations across an assigned territory in support of a premium beer and spirits portfolio. This field-based role draws on local relationships, community connections, on-premise experience, and social influence to create consumer and trade experiences that build advocacy, generate trial, increase brand visibility, and support consumer demand. It is not a sales role; the specialist supports established customer and market priorities through activation and shares observations and field insights to strengthen programming. Reporting to the Field Activation Manager, the specialist works independently in the field while maintaining consistent communication, disciplined execution, and accurate reporting to agency leadership and designated client and market partners. The role requires living within the assigned territory and within a 30-minute commuting distance of the market, and traveling throughout the territory. Evening, weekend, and holiday availability may be required based on activation schedules. The specialist executes activations in compliance with applicable laws, responsible marketing standards, client marketing codes, and agency policies. Responsibilities include planning and delivering activations, tastings, trade engagements, and promotional events; coordinating logistics, materials, staffing, and on-site needs; engaging consumers and trade; collaborating with accounts and market partners; supporting approved social media activity; and capturing field insights and reporting. The role also includes budget and expense management, reporting, required training, and maintenance of point-of-sale materials, activation assets, product, and warehouse inventory. The base compensation range is $75,000–$90,000 annually. The position is bonus-eligible and offers incentive opportunities and full benefits, including medical, dental, vision, a 401(k) with match, and paid time off.

Requirements

Must be 21 years or older.
Demonstrated strong oral, written, and interpersonal communication skills.
Strong organizational skills and attention to quality, detail, and accuracy.
Must live in the assigned territory and be willing to travel throughout it; must be based within a 30-minute commuting distance of the market.
Valid driver’s license and a registered, insured vehicle; must have a clean driving record and pass a background check.
At least 3 years of experience in beverage alcohol, hospitality, or events.
Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
Experience evaluating trade programming, activations, and competitive supplier activity.
Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
Ability to tailor communications for a variety of on-premise environments.
Strong budget management skills.
Ability to work flexible hours and travel, including nights and weekends.
Desire for mentorship and willingness to contribute to team culture.
Ability to manage administrative tasks in accordance with agency compliance guidelines and standards.
Ability to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds; perform physical tasks moving materials, equipment, and supplies; and stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods.

Nice To Haves

Bilingual English and Spanish.

Responsibilities

Execute brand activations, tastings, trade engagements, and promotional events at assigned on-premise accounts according to approved objectives, standards, timelines, and budgets.
Tailor activation delivery to the account, consumer occasion, community, and on-premise sub-channel.
Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
Ensure activations, consumer engagement, social content, product handling, and point-of-sale materials comply with applicable legal requirements, responsible marketing standards, client codes, and agency policies.
Create consumer and trade interactions that build awareness, trial, advocacy, and demand; recruit relevant consumers, trade members, and community groups for designated activations.
Build bartender and trade engagement through credible, relevant, and educational brand experiences.
Develop and maintain productive relationships with on-premise account contacts, distributor partners, client market teams, agency partners, and activation staff while following account-ownership and communication protocols.
Represent the client’s brands and Enthuse professionally and responsibly in the market.
Communicate activation status, field needs, risks, and opportunities proactively to the Field Activation Manager.
Support approved social media activity, encourage appropriate engagement and sharing, use local networks to promote designated programming, and capture approved content and activation highlights.
Observe and report consumer behavior, trade feedback, competitive activity, account dynamics, and emerging market trends; provide timely feedback and recommendations and capture success stories.
Manage budgets and expenses and complete accurate, complete, and timely reporting and insight capture.
Participate in required brand, compliance, agency, and professional-development training.
Maintain assigned point-of-sale materials, activation assets, product, and warehouse inventory; follow agency procedures, communication protocols, and performance expectations.