On Premise Specialist - Los Angeles

Campari Group•Los Angeles, CA

4d•$90,000 - $95,000

About The Position

Campari Group is seeking a dynamic, results-driven On Premise Specialist to drive visibility, brand awareness, distribution, and volume growth across assigned key accounts in the on-premise channel. The position focuses primarily on direct key account management and also includes monitoring business performance, developing sell-out programs, managing distributor relationships, segmenting accounts, and overseeing budgets. The specialist will use brand and category data to identify high-potential accounts, develop tailored activation plans, and implement data-driven programs that increase consumer demand and product movement. The role builds Campari brand presence through menu listings, drink features, back-bar placements, point-of-sale materials, and events, while collaborating with field marketing, distributors, bartenders, and distributor mixologists. The position requires regular travel among accounts in the assigned area, typically visiting 5–10 accounts per day, and working weekends and extended workdays, generally 3–5 nights per week. The expected base salary is $90,000–$95,000. Employees also receive an employee benefits package and are eligible for a discretionary bonus.

Requirements

1–3 years of experience in on-premise alcoholic beverage sales.
Experience working in a three-tier distribution market.
Current and effective on-premise channel relationships and marketing understanding in the market.
Bachelor’s degree in Business, Marketing, or a related field.
Proven sales experience, preferably in the on-premise sector.
Excellent communication and interpersonal skills.
Ability to work independently and as part of a team.
Strong analytical and problem-solving skills.
Proficiency in Microsoft Office Suite and CRM software.
Ability to work weekends and extended workdays, generally 3–5 nights per week.
Ability to drive to locations in the assigned area and visit 5–10 accounts per day.
Daily access to an insured motor vehicle and a valid driver’s license.
Sound understanding of in-market selling skills in the on-premise channel.
Ability to develop creative brand-building programs that drive volume and share growth in key accounts.
Strong account management and follow-up skills.
Business financial knowledge and experience managing a budget.
Ability to develop and maintain effective working relationships with customers and stakeholders.
Familiarity with product sales and ability to develop compelling selling stories that grow distribution and volume.
Ability to manage multiple priorities and work with a multi-brand portfolio.
Results-oriented approach and ability to thrive in a dynamic, fast-paced environment.
Proficiency in KARMA, Word, Excel, and PowerPoint.
Excellent verbal and written communication and strong presentation skills.
Organizational, time-management, and planning skills.
Ability to work effectively with teams and drive results through others.

Responsibilities

Target top on-premise key accounts for new distribution using brand and category segmentation data.
Achieve sales targets and qualitative goals through effective account management.
Improve business performance and brand presence through menu listings, features, back-bar placements, and profitable growth strategies.
Design and execute promotional programs that drive product sell-out.
Develop and maintain relationships with key accounts.
Analyze and segment accounts using brand and category data to prioritize high-value opportunities.
Develop and execute customized activation plans for account segments.
Use data-driven sell-out techniques, including strategic promotions, menu placements, and seasonal programming.
Expand Campari brand visibility through menus, drink features, point-of-sale materials, and special events.
Coordinate consumer activations and trade events with the Field Marketing Management Team.
Work with local bartenders and distributor mixologists to create cocktails that drive velocity and visibility.
Coordinate execution of orders and agreed programs in assigned key accounts.
Partner with the Class B Wholesale team to launch brands and open accounts.
Work with distributor on-premise sales representatives to drive distribution, awareness, and trial for priority brands.
Report on sales activities, market trends, and competitive activity using Karma, Compass, and Sales Nav.
Monitor competitive brand activity and use findings to improve Campari promotions and strategy.
Measure and evaluate promotional activity results.
Manage sales budgets, allocate resources efficiently, and monitor expenses for adherence to budget guidelines.
Travel to locations in the assigned area and visit 5–10 accounts per day.
Communicate brand features and benefits to decision makers through public speaking.