On-Premise Activation Specialist

Enthuse-Marketing•Boston, MA

2h•$75,000 - $90,000•Onsite

About The Position

The On-Premise Activation Specialist executes locally relevant brand activations across an assigned territory in support of a premium beer and spirits portfolio. This field-based role draws on local relationships, community connections, on-premise experience, and social influence to create consumer and trade experiences that build advocacy, generate trial, increase brand visibility, and support consumer demand. It is not a sales role; the specialist supports established customer and market priorities through activation and provides field observations, feedback, and insights to strengthen programming. Reporting to the Field Activation Manager, the specialist works independently in the field while maintaining consistent communication, disciplined execution, and accurate reporting to agency leadership and designated client and market partners. The role includes executing activations and events, engaging consumers and trade members, managing local relationships, supporting approved social activity, capturing market insights, handling reporting and expenses, and maintaining activation materials and inventory. The role requires residence within a 30-minute commute of the market, travel throughout the assigned territory, and flexible availability that may include evenings, weekends, and holidays.

Requirements

Must be 21 years or older.
Demonstrated strong oral, written, and interpersonal communication skills.
Strong organizational skills and attention to quality, detail, and accuracy.
Must live in the assigned territory and be willing to travel throughout it.
Valid driver's license and a registered, insured vehicle; must have a clean driving record and pass a background check.
At least 3 years of experience in beverage alcohol, hospitality, or events.
Strong understanding of the on-premise channel, including bars, restaurants, nightlife, and hospitality ecosystems.
Experience evaluating trade programming, activations, and competitive supplier activity.
Ability to synthesize qualitative and quantitative insights into clear commercial recommendations.
Ability to tailor communications for a variety of on-premise environments.
Strong budget management skills.
Ability to work flexible hours and travel, including nights and weekends.
Willingness to contribute to team culture and desire for mentorship.
Ability to manage administrative tasks while meeting agency compliance guidelines and standards.
Must be able to regularly lift, carry, push, and/or pull items weighing at least 15 pounds and up to 50 pounds.
Must be able to move materials, equipment, and supplies and to stand, walk, bend, stoop, reach, and perform repetitive motions for extended periods.

Nice To Haves

Bilingual English and Spanish-speaking ability.

Responsibilities

Execute programming in accordance with applicable legal requirements, responsible marketing standards, client marketing codes, agency policies, and approved program guidelines.
Prepare for and execute brand activations, tastings, trade engagements, and promotional events within assigned on-premise accounts.
Deliver programming according to approved objectives, standards, timelines, and budgets, tailoring it to the account, consumer occasion, community, and on-premise sub-channel.
Coordinate activation logistics, materials, staffing, and on-site needs with the Field Activation Manager and approved agency partners.
Create authentic consumer interactions that generate brand awareness, trial, advocacy, and demand; recruit relevant consumers, trade members, and community groups for designated activations.
Build bartender and trade engagement through credible, relevant, and educational brand experiences, using local knowledge to make programming culturally and contextually relevant.
Build productive working relationships with on-premise account contacts, distributor partners, client market teams, agency partners, and activation staff while following account-ownership and communication protocols.
Represent the client’s brands and Enthuse professionally and responsibly, and communicate proactively with the Field Activation Manager about activation status, needs, risks, and opportunities.
Support approved social media activity, encourage appropriate audience engagement and sharing, and capture approved content and activation highlights for reporting.
Observe and report consumer behaviors, trade feedback, competitive activity, account dynamics, and market trends; provide timely feedback and recommendations and capture success stories.
Manage agency initiatives accurately and on time, including budgets, expenses, reporting, training participation, and maintenance of point-of-sale materials, activation assets, product, and warehouse inventory.
Follow agency operating procedures, communication protocols, compliance guidelines, and performance expectations.