Marketing Specialist

Buena Vista Regional Medical Center•Storm Lake, IA

About The Position

The Marketing Specialist promotes BVRMC’s services, providers and programs through clear, accurate and engaging communications. The role supports marketing and public relations efforts across social media, website content, videos, newsletters, advertising, press releases and other materials. Working closely with departments, the Marketing Specialist helps share BVRMC’s story, strengthen community awareness and keep employees and the public informed. The position also supports events, health education and a welcoming environment for patients, employees and visitors. The Marketing Specialist develops and coordinates marketing materials and campaigns, creates digital content, supports internal communications and public relations, and helps promote hospital and community activities. The role includes reviewing market information and campaign effectiveness, organizing multiple projects and deadlines, and contributing to quality, compliance and ongoing learning. Work is primarily office-based, with occasional activities throughout the hospital and community; occasional participation in events outside regular business hours may be required.

Requirements

Strong writing, editing and verbal communication skills.
Experience with graphic design, social media, digital marketing and content creation.
Proficiency with design software.
Strong organizational skills and ability to manage multiple projects and deadlines.
Creative thinking, attention to detail and commitment to producing quality work.
Ability to work independently and collaboratively with employees, departments and community partners.
Strong interpersonal skills and a positive, professional approach to customer service.
Ability to analyze marketing information and evaluate campaign effectiveness.
Willingness to learn new technology, software and marketing trends.
NIMS training required within 90 days of hire.
Ability to sit for extended periods, with occasional standing and walking.
Ability to lift and move office equipment, supplies and marketing materials as needed.
Manual dexterity and hand-eye coordination to operate computers and office equipment.
Vision and hearing sufficient for effective written and verbal communication, with or without reasonable accommodation.
Ability to manage multiple priorities, deadlines and changing demands.
Ability to read, write and communicate effectively in English.

Nice To Haves

Bachelor’s degree in Marketing, Communications, Graphic Design or a related field preferred; equivalent professional experience in marketing, communications, public relations or a related field will also be considered.
Experience developing and implementing marketing campaigns across traditional and digital platforms preferred.

Responsibilities

Assist in developing and implementing marketing strategies that promote BVRMC’s services, providers, programs and events.
Create, write, edit and coordinate advertisements, brochures, flyers, newsletters and other publications.
Prepare and distribute press releases, public service announcements and other media communications.
Help maintain consistent branding and messaging across BVRMC communications.
Work with hospital departments to identify marketing needs and develop communication materials.
Create and manage content for BVRMC’s social media platforms and website.
Develop digital content, including graphics, photography and videos.
Design marketing materials using Adobe Creative Cloud and other design programs.
Support digital advertising campaigns and other online marketing initiatives.
Monitor digital engagement and identify opportunities to improve communication and community awareness.
Coordinate marketing projects from initial planning through completion.
Assist with promoting hospital events, educational programs, health screenings and community activities.
Work with employees, physicians and departments to share positive stories about BVRMC and the care provided.
Support internal communications that keep employees informed of hospital news, activities and initiatives.
Assist with public relations activities that strengthen BVRMC’s reputation and community relationships.
Review market share data and other information to help identify marketing opportunities.
Gather and monitor healthcare industry news, community information and marketing trends.
Organize and prioritize marketing requests while meeting established deadlines.
Manage multiple projects independently while maintaining accuracy and quality.
Evaluate marketing activities and recommend improvements when appropriate.
Assist with additional marketing and public relations projects as assigned.
Support BVRMC’s mission, vision, values and Standards of Behavior; follow policies, procedures, safety standards and compliance requirements.
Maintain confidentiality, professional conduct, reliable attendance and effective working relationships.
Complete required documentation, attend required meetings and training, and participate in quality improvement and compliance initiatives as requested.
Maintain job competencies and participate in ongoing learning; adapt to new technology and assist where needed.
Perform other duties and special projects as assigned.