Marketing Events Specialist

Shook, Hardy and Bacon•Kansas City, MO

4d•Hybrid

About The Position

The Marketing Events Specialist supports the planning, coordination, and execution of internal and external firm events, including client-facing programs, continuing education classes, conferences, webinars, networking events, sponsorship activations, attorney-client meetings, and firm-hosted social events. Reporting to the Marketing Events Manager, the role coordinates event logistics, materials, registration, vendor and venue details, promotional items, and post-event follow-up in collaboration with the marketing and business development team, attorneys, and external partners. The position maintains the marketing events calendar and tracks key dates, sponsorship obligations, production milestones, and internal planning needs. It coordinates event materials and branded collateral, supports venue and vendor sourcing, manages external event registration and attendee tracking, coordinates ticket allocations across office locations, and maintains promotional-item inventory. The specialist also monitors event trends and tools, communicates professionally with stakeholders, manages competing projects and deadlines, and troubleshoots event issues. Travel to event locations may be necessary, sometimes with minimal notice, and availability outside normal business hours may be needed for event preparation, on-site support, and follow-up.

Requirements

At least two years of related experience in event planning or management, or an equivalent combination of education and experience.
Demonstrated proficiency with Microsoft Outlook, Word, Excel, PowerPoint, and Teams.
Experience with virtual meeting platforms such as Zoom.
Ability to manage multiple projects, meet deadlines, maintain attention to detail, and troubleshoot event-related challenges.
Ability to travel to event locations as necessary and be available outside normal business hours as needed.

Nice To Haves

Bachelor's degree in Marketing, Communications, Public Relations, Hospitality Management, or a related field.
Event planning or management experience within a law firm or other professional services environment.
Experience with Adobe Creative Suite.
Experience with Salesforce or other CRM platforms.

Responsibilities

Support the Marketing Events Manager with planning, coordinating, and executing internal and external marketing events.
Maintain the marketing events calendar and track key dates, sponsorship obligations, production milestones, and planning needs.
Communicate with attorneys, marketing and business development staff, senior professional staff, firm departments, vendors, and venue contacts about event objectives, logistics, roles, timelines, and attendee needs.
Create, coordinate, and manage event materials, including invitations, agendas, PowerPoint templates, handouts, brochures, name badges, signage, and branded collateral.
Coordinate with designers and internal resources to ensure event materials are accurate, brand consistent, and produced on schedule.
Research venues and service providers; gather cost estimates; review venue options; track contract terms; coordinate deposits and deadlines; and manage vendor deliverables.
Manage registration and attendee tracking for external marketing events, including invite lists, invitations, RSVPs, attendee contact lists, registration reports, and post-event follow-up.
Coordinate ticket allocations for client entertainment, sporting events, and other hosted experiences across office locations, including inventory tracking and distribution.
Manage promotional-item inventory, source branded merchandise, monitor stock levels, coordinate reorders, and support client gifting and event promotional-item needs using online platforms.
Monitor event industry trends, technologies, tools, vendor resources, and best practices to identify improvements to planning, client experience, engagement, and efficiency.
Maintain professionalism in communications, build trust and rapport, and resolve issues promptly and effectively.
Manage multiple projects while maintaining attention to detail, meeting deadlines, anticipating needs, troubleshooting event challenges and emergencies, using firm resources appropriately, delegating tasks, and escalating concerns as appropriate.
Travel to event locations as necessary, sometimes with minimal notice, and remain available outside normal business hours as needed for event preparation, on-site support, and follow-up.