Marketing Events Specialist

Shook, Hardy & Bacon L.L.P.•Kansas City, MO

5d•Hybrid

About The Position

The Marketing Events Specialist supports the planning, coordination, and execution of internal and external firm events, including client programs, continuing education classes, conferences, webinars, networking events, sponsorship activations, attorney-client meetings, and firm-hosted social events. Reporting to the Marketing Events Manager, the role coordinates event logistics, materials, registration, venue and vendor details, promotional items, and post-event follow-up in collaboration with the marketing and business development team, attorneys, firm departments, external vendors, and other partners. The position maintains the marketing events calendar; manages event materials, registration, attendee tracking, ticket allocations, and promotional-item inventory; and supports venue and vendor sourcing and coordination. It also monitors event-industry trends and tools to identify ways to improve planning processes, client experience, engagement, and efficiency. The specialist manages multiple projects, addresses event challenges, and travels to event locations as necessary. Availability outside normal business hours may be needed to support event preparation, on-site needs, and follow-up.

Requirements

At least two years of related experience in event planning or management, or an equivalent combination of education and/or experience.
Demonstrated proficiency with Microsoft Office programs, including Outlook, Word, Excel, PowerPoint, and Teams.
Experience with virtual meeting platforms such as Zoom.
Ability to manage multiple projects, maintain attention to detail, meet deadlines, anticipate needs, and troubleshoot event-related challenges.
Ability to travel as necessary to event locations and be available outside normal business hours as needed.

Nice To Haves

Bachelor's degree in Marketing, Communications, Public Relations, Hospitality Management, or a related field preferred.
Event planning or management experience within a law firm or other professional services environment is ideal.
Experience with Adobe Creative Suite.
Experience with Salesforce or other CRM platforms.

Responsibilities

Support the planning, coordination, and execution of internal and external firm events, including client-facing programs, continuing education, conferences, webinars, networking events, sponsorship activations, attorney-client meetings, and firm-hosted social events.
Maintain the marketing events calendar and track key dates, sponsorship obligations, production milestones, and internal planning needs.
Communicate with attorneys, marketing and business development team members, senior professional staff, firm departments, vendors, and venue contacts to clarify event objectives, planning details, roles, timelines, and attendee needs.
Create, coordinate, and manage event materials, including evites, agendas, PowerPoint templates, handouts, brochures, name badges, signage, and other branded collateral; coordinate with designers and internal resources as needed.
Support venue and vendor sourcing by researching venues and service providers, gathering cost estimates, reviewing venue options, tracking contract terms, coordinating deposits and deadlines, and managing vendor deliverables.
Manage registration and attendee tracking for external marketing events, including compiling invite lists, preparing and distributing invitations, tracking RSVPs, maintaining attendee contact lists, preparing registration reports, and supporting post-event follow-up.
Coordinate ticket allocations for client entertainment, sporting events, and other hosted experiences across office locations, including inventory tracking and distribution.
Manage promotional-item inventory, research and source branded merchandise, monitor stock, coordinate reorders, and support client gifting and event promotional needs, including through online platforms.
Monitor event-industry trends, technologies, tools, vendor resources, and best practices to identify improvements to event planning, client experience, engagement, and efficiency.
Communicate professionally, build trust and rapport, and resolve issues promptly and effectively.
Manage multiple projects while maintaining attention to detail, meeting deadlines, anticipating needs, troubleshooting challenges and emergencies, using firm resources appropriately, delegating tasks to team members, and escalating issues or concerns to the supervisor as appropriate.
Travel to event locations as necessary, sometimes with minimal notice, and remain available outside normal business hours as needed for event preparation, on-site support, and follow-up.