Digital Marketing Specialist
About The Position
The Digital Marketing Specialist maintains and strengthens Mary Free Bed's digital presence across its websites and online business profiles. The role updates and publishes website content in WordPress, keeps online listings accurate, responds to online reviews, supports search engine optimization (SEO), and prepares digital performance reports. The specialist works with departments across the Mary Free Bed system to fulfill digital requests consistently with brand and organizational standards, helping patients find and access care. The position is based at Mary Free Bed Rehabilitation Hospital in Grand Rapids, Michigan, in the External Relations department. The schedule is 40 hours per week, Monday through Friday. A portfolio or samples of digital advertising campaign work is required. The role also promotes excellent customer service, teamwork, direct communication, and discreet handling of confidential information. It contributes to quality improvement by identifying problems and seeking solutions, promoting patient and family satisfaction, and participating in departmental customer-service monitoring and reporting.
Requirements
- Bachelor's degree in a related field.
- Excellent writing and proofreading skills.
- Experience using the back end of WordPress.
- Knowledge of digital analytics.
- Excellent communication and collaboration skills.
- Ability to multitask to complete projects on time.
- Demonstrated commitment to the organizational mission.
- A portfolio or samples of digital advertising campaign work is required.
Responsibilities
- Manage and maintain online business profiles, including Google Business Profile and Yelp; update hours, holiday hours, photos, and review responses, and create new profiles as needed.
- Maintain websites in WordPress by editing and creating pages; publishing blogs, podcasts, and in-the-media posts; updating location pages, staff listings, and logos; and managing redirects.
- Complete enhanced website updates, including forms, headers, and footers.
- Conduct SEO audits and implement recommendations as assigned by the digital marketing manager.
- Pull and prepare digital performance data reports as assigned by the digital marketing manager.
- Collaborate with departments across the Mary Free Bed system to fulfill digital requests and ensure consistency with brand and organizational standards.
- Write and proofread web content in accordance with AP style.
- Demonstrate excellent customer service and standards of behavior, and encourage, coach, and monitor the same in team members.
- Promote teamwork and direct communication with co-workers and handle confidential information discreetly and sensitively.
- Identify problems and seek solutions as part of quality improvement efforts.
- Promote patient and family satisfaction and participate in departmental efforts to monitor and report customer service.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
