Senior Marketing Specialist - Hybrid Role

BARENTZ NORTH AMERICA LLC•Tredyffrin Township, PA

6h•$65,000 - $80,000•Hybrid

About The Position

The Senior Marketing Specialist develops and implements marketing strategies to improve marketing effectiveness within an assigned vertical and enhance customer and principal experiences. The role may also support the broader marketing department and collaborate with colleagues throughout the organization. Responsibilities include researching customers, competitors, and market segments; coordinating with Principal Managers and sales leaders; planning marketing campaigns and promotional opportunities; representing Barentz branding; leading social media activity; overseeing trade show logistics and booth materials; proofreading and preparing marketing content; and advising the sales team on marketing tools and best practices. The specialist also supports executives and other departments, contributes to ongoing projects and training, and helps uphold Barentz’ culture, values, and fundamentals. Work is performed in a typical office setting, both remotely and in person. Some travel may be required, and the role may involve exposure to production and laboratory facilities where proper PPE is required. The position is moderately sedentary and regularly requires using a computer and phone for verbal and written communications. It is classified as salary non-exempt and is eligible for overtime. The position has no direct reports and may access sensitive employee information and financial data that must be kept confidential.

Requirements

Bachelor’s degree required.
At least three (5) years of experience in marketing and graphic design, as stated in the posting.
Hands-on experience with Adobe Creative Suite (Illustrator, InDesign, and Photoshop), Microsoft Office (including PowerPoint), a CMS for webpage content (some HTML required), social media apps, and Constant Contact.
Strong attention to detail, data-entry, and organizational skills.
Exceptional proofreading skills.
Ability to work in a team environment, prioritize assignments, and act independently.
Ability to proactively develop marketing ideas that create value for the organization and assigned vertical.
Self-motivated, independent, flexible, creative, and responsible.
Strong calculation, organizational, and problem-solving skills.
Very detail-oriented and meticulous work habits.
Proficiency with Microsoft Office products, including Word, Excel, Teams, and Outlook.
Strong interpersonal skills and ability to communicate effectively throughout the organization.
Self-motivated, high-energy, engaging, enthusiastic, and positive outlook.
Ability to act legally and ethically in professional relationships in adherence with Barentz’ purpose, strategies, and values.

Nice To Haves

Master’s degree preferred.

Responsibilities

Gather data on existing and potential customers, competitors, and market segments to develop targeted marketing strategies.
Work with Principal Managers and sales leaders to collect information and specifications for marketing products and principals.
Develop and administer a calendar of marketing campaigns and promotional opportunities, including trade shows, and ensure deadlines are met.
Represent Barentz branding across the division.
Lead Barentz’ social media presence with product and principal announcements, video, and vertical engagement.
Oversee trade show details and manage booth presence, including banners, literature, and promotional items, to foster customer and principal engagement.
Proofread marketing collateral, including advertisements, product guides, articles, and press releases.
Coordinate feature product information for monthly email newsletters.
Write company-wide press releases for media.
Collaborate with and advise the sales team on best practices for marketing tools, including Paperflite, lead scanning, and directories.
Develop strategies to grow social media followers and the customer base.
Participate in ongoing leadership, management, skills training, and personal development opportunities.
Support executives, sales, and other departments as requested.
Work independently and as part of a team on ongoing projects.
Support and lead by example Barentz’ culture, values, and fundamentals.
Perform other duties and responsibilities as requested.