Marketing Operations Specialist
About The Position
The Marketing Operations Specialist manages tactical marketing communications for a division to ensure a consistent, high-quality customer experience in Legend and Princeton Classic communities. The role serves as a liaison between on-site and online Sales teams and the internal Marketing department, coordinating and managing marketing needs related to sales. It manages and implements community-level marketing strategies, including plans, signage, collateral, pricing, and web presence. This position has no direct reports. It requires regular communication with Sales and Marketing teams to maintain the position’s objectives. The role is Monday through Friday, 40 hours per week; overtime may occasionally be necessary. Work includes indoor desk work 50–75% of the time and driving to existing and new communities 25–50% of the time.
Requirements
- Bachelor’s degree required.
- Friendly, welcoming, professional, and customer-focused demeanor, including when working with demanding clientele.
- Excellent time-management and organizational skills, attention to detail, and ability to manage multiple projects and prioritize work.
- Strong decision-making, problem-solving, and conflict-resolution skills.
- Effective verbal and written communication and interpersonal skills; proficiency in English.
- Knowledge of management methods and employee-relations techniques, with the ability to connect with staff, troubleshoot problems, and support collaboration.
- Ability to work in an equitable, inclusive, and diverse environment.
- Meticulous approach to data entry and management.
- High-energy, self-starting approach and ability to thrive in a complex environment.
Nice To Haves
- At least two years of real estate marketing experience.
- Experience and working knowledge of Salesforce.
- Experience and working knowledge of Adobe Creative Suite.
- Experience with Monday.com or a similar project-management platform.
Responsibilities
- Maintain thorough knowledge of products and communities and recommend strategic marketing initiatives based on weekly and monthly traffic and sales performance.
- Collaborate with Sales and Marketing to develop and maintain lead-generation activities, including Realtor relations, business outreach, and SimplyHome partnership efforts.
- Request content from regional marketing management for community eblasts, events, social media, and promotions.
- Monitor and manage website content, including new communities, listings, pricing, and close-outs; check third-party feeds and troubleshoot as needed.
- Generate, organize, and distribute marketing collateral, including renderings, floorplans, price sheets, community information sheets, and signage; coordinate requests from the field.
- Execute model grand-opening and community-closing timelines and coordinate related logistics.
- Manage community signage plans and needs, including external and internal signs, billboards, and model-home signage.
- Coordinate model-home and sales-center furniture plans, including initial design scheduling and final installation.
- Manage website content for communities, including details, plans, pricing, and photography.
- Coordinate orders and delivery of sales collateral, including floorplans, feature sheets, brochures, and price sheets.
- Manage Google My Business listings and appropriate map adjustments or creation for new communities.
- Coordinate planning and logistics for public, Realtor, community, and Sales team events and promotions.
- Visit division communities throughout the month to assess their appearance and meet with the Sales team.
- Work with division and marketing management to execute established business objectives.
- Manage vendor relationships, coding, and invoice preparation for payment.
- Use Salesforce to generate department reports, including weekly traffic reports and inventory-home listing reports.
- Implement corporate branding strategy across community-level marketing plans and deliverables.
- Perform other duties as assigned.
