Marketing Operations Specialist

Freightos • Barcelona, CT

5d • Hybrid

About The Position

Freightos is hiring a highly technical, data-driven Marketing Operations Specialist to scale marketing operations across the business. The role sits at the intersection of Marketing, Sales, and RevOps, ensuring systems, processes, and data work together to support demand generation, customer lifecycle marketing, reporting, and revenue growth. The specialist will maintain the marketing technology ecosystem, optimize lead management, build automations, maintain CRM health, and provide reporting and insights to support better marketing decisions.

This is a hands-on role focused on solving operational challenges, building efficient systems, and converting manual processes into automated workflows. The position works with Marketing, Sales, RevOps, Product, and Engineering to improve systems, processes, data, and the customer journey.

Requirements

• At least 3 years of marketing operations experience; B2B experience is preferred, particularly in SaaS.
• Experience with HubSpot Marketing Hub and Operations Hub, including workflows, custom objects, reporting, integrations, and automation.
• Strong experience managing CRM platforms; Zoho CRM experience is highly preferred.
• Experience building integrations using Zapier or similar automation platforms.
• Experience with lifecycle marketing, lead management, and CRM architecture.
• Ability to consider customer journeys beyond open and click-through rates.
• Strong understanding of marketing attribution and funnel analytics.
• Advanced reporting and dashboard creation experience.
• Detail-oriented, with strong technical and analytical skills and knowledge of BI tools.
• Ability to manage multiple projects, stay organized, and prioritize quickly.
• Strong teamwork, analytical, and problem-solving skills.

Nice To Haves

• High competence as a HubSpot specialist.
• Experience with Domo, Zoho, and Zapier.
• Bachelor of Arts degree in marketing, business, communications, technology, or a similar area.
• Experience with Google Tag Manager and GA4.
• Familiarity with SQL or querying marketing data.
• Experience with BI platforms such as Looker Studio, Tableau, or Power BI.
• Knowledge of APIs and webhook integrations.
• Experience implementing AI-powered marketing workflows and automation.
• Understanding of data privacy regulations, GDPR, consent management, and data governance.
• Experience supporting international or multi-product marketing teams.
• Excellent written and verbal English skills.

Responsibilities

• Maintain and optimize the marketing technology ecosystem, including HubSpot, Zoho CRM, Zapier, and other marketing and analytics tools.
• Design and manage workflows, lead routing, scoring, lifecycle processes, and other automations to improve campaign execution, lead management, and operational efficiency.
• Maintain marketing database accuracy, consistency, and health through segmentation, deduplication, enrichment, data governance, and ongoing CRM optimization.
• Support campaign and lifecycle marketing operations, including setup and quality assurance for emails, forms, landing pages, lists, workflows, and nurturing programs.
• Build and maintain dashboards and reports on funnel performance, campaign effectiveness, attribution, pipeline generation, and marketing KPIs.
• Build and maintain integrations and data flows between HubSpot, Zoho, the website, product, and third-party platforms using tools such as Zapier, APIs, and webhooks.
• Identify bottlenecks and opportunities for automation, standardization, and AI-enabled efficiencies, and improve marketing processes as the business scales.
• Collaborate with Marketing, Sales, RevOps, Product, and Engineering to align systems, processes, data, and the customer journey.

Benefits

• Hybrid work, with five in-office days per month.
• Annual training budget for personal and professional development, alongside career support and guidance.
• Eligibility for equity incentive grants that vest over time.
• Private health insurance.
• Ticket Restaurant.
• Flexible remuneration options for nursery, transport, and restaurant vouchers.
• Flexible schedule and intensive working hours on Fridays.
• Office in Torre Glories in central Barcelona, with city views.
• Company events and gatherings throughout the year.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed