Marketing Operations Specialist

ITW•Camarillo, CA

22h•Onsite

About The Position

The Marketing Operations Specialist supports Opto Diode’s marketing function in Camarillo, California. The role supports marketing, sales, and channel partner initiatives through event management, digital communications, content development, and marketing operations, working across Sales, Applications Engineering, and leadership to drive brand awareness, customer engagement, lead generation, and business growth. Opto Diode Corporation, a subsidiary of Illinois Tool Works (ITW), develops standard and custom Silicon, PbS, and PbSe detectors and MIR emitters. Its products have supported the photonics industry for more than 40 years. The specialist manages marketing events and campaigns, develops print and digital content, administers marketing systems and data, and supports lead generation, reporting, and operational processes. The position is based in a typical office environment and requires 10% overnight travel.

Requirements

Bachelor’s degree in marketing or a related field.
At least 3 years of experience in B2B marketing, events, or marketing operations; technical or manufacturing industry experience is ideal.
Experience planning and executing tradeshows or corporate events.
Experience creating print and digital collateral, including datasheets, brochures, and presentations.
Proficiency with Microsoft Office, including Outlook, Excel, and PowerPoint; email marketing platforms; LinkedIn campaign management; website CMS; basic SEO; and marketing analytics.
Strong organizational skills and ability to manage multiple projects and deadlines across sales, marketing, and channel partner stakeholders.
Must be a U.S. Person in compliance with ITAR.
Ability to perform the stated physical activities, including frequently carrying up to 25 pounds and occasionally carrying up to 45 pounds; frequently pushing and pulling up to 25 pounds and occasionally up to 45 pounds; and close vision, color vision, and adjusting focus during extended computer use.

Nice To Haves

Excellent writing skills, including newsletter or internal communications experience.
Hands-on experience with CRMs.
Proficiency with graphic design and multimedia tools such as Adobe Creative Suite.
Experience developing marketing processes or SOPs, or managing marketing operations.

Responsibilities

Plan, coordinate, and execute tradeshows, customer events, internal meetings, and on-site marketing activities, including vendor, budget, logistics, and outcome management.
Develop and coordinate channel partner communications, campaigns, and engagement programs.
Create datasheets, brochures, presentations, technical collateral, and other print and digital marketing materials in partnership with Applications Engineering.
Support product launches, sales initiatives, customer communications, and post-event lead follow-up.
Analyze market, customer, competitive, and campaign data and develop recommendations supporting marketing strategy, brand positioning, and business objectives.
Collaborate with the Marketing & Sales Manager and cross-functional teams to develop and execute marketing plans and priorities.
Manage lead generation, tracking, and nurturing processes; ensure accurate reporting and effective follow-up.
Analyze marketing performance metrics and recommend improvements to campaign effectiveness, customer engagement, and business results.
Administer email marketing systems, website content management systems, social media platforms, and analytics tools.
Oversee website content, digital engagement initiatives, SEO efforts, and performance reporting.
Coordinate marketing vendors, subscriptions, professional memberships, purchase orders, and invoice processing.
Develop, document, and maintain marketing standard operating procedures and digital asset libraries.
Develop, implement, and optimize email, social media, and digital marketing campaigns to increase brand awareness, customer engagement, lead generation, and revenue opportunities.
Create and manage blog, website, and social media content, graphics, product imagery, videos, and other digital assets consistent with brand standards and business objectives.
Monitor and interpret campaign, website, social media, and email performance data and recommend continuous improvements.
Maintain marketing databases and email distribution lists in compliance with applicable privacy, opt-in, and anti-spam requirements.
Perform other job-related duties and follow other job-related instructions as requested.