Marketing Operations Specialist

ITW•Camarillo, CA

2d•$73,000 - $85,000•Onsite

About The Position

The Marketing Operations Specialist supports Opto Diode’s marketing function from its Camarillo, California location. The role supports the company’s marketing, sales, and channel partner initiatives through event management, digital communications, content development, and marketing operations. It works collaboratively across Sales, Applications Engineering, and leadership to drive brand awareness, customer engagement, lead generation, and business growth. Opto Diode Corporation, a subsidiary of Illinois Tool Works (ITW), is based in Camarillo, California. It has a history of delivering Silicon, PbS, and PbSe Detectors and MIR Emitters in standard and custom designs, supporting the photonics industry for over 40 years.

Requirements

Bachelor’s degree in marketing or a related field.
At least 3 years of experience in B2B marketing, events, or marketing operations, ideally in a technical or manufacturing industry.
Experience planning and executing tradeshows or corporate events.
Experience creating print and digital collateral, including datasheets, brochures, and presentations.
Proficiency with Microsoft Office (Outlook, Excel, and PowerPoint), email marketing platforms, LinkedIn campaign management, website CMS, basic SEO, and marketing analytics.
Strong organizational skills and ability to manage multiple projects and deadlines across sales, marketing, and channel partner stakeholders.

Nice To Haves

Excellent writing skills, including newsletter or internal communications experience.
Hands-on experience with CRMs.
Proficiency with graphic design and multimedia tools, such as Adobe Creative Suite.
Experience developing marketing processes or SOPs, or managing marketing operations.

Responsibilities

Plan, coordinate, and execute tradeshows, customer events, internal meetings, and on-site marketing activities, including vendor, budget, logistics, and event-outcome management.
Develop and coordinate channel partner communications, campaigns, and engagement programs.
Create datasheets, brochures, presentations, technical collateral, and other print and digital marketing materials in partnership with Applications Engineering.
Support product launches, sales initiatives, customer communications, and post-event lead follow-up.
Analyze market, customer, competitive, and campaign data and develop recommendations supporting marketing strategy, brand positioning, and business objectives.
Collaborate with the Marketing & Sales Manager and cross-functional teams to develop and execute marketing plans and priorities.
Manage lead generation, tracking, and nurturing processes; ensure accurate reporting and effective follow-up.
Analyze marketing performance metrics and recommend improvements to campaign effectiveness, customer engagement, and business results.
Administer marketing technology platforms, including email marketing systems, website CMS, social media platforms, and analytics tools.
Oversee website content, digital engagement initiatives, SEO efforts, and performance reporting.
Coordinate marketing vendors, subscriptions, professional memberships, purchase orders, and invoice processing.
Develop, document, and maintain marketing SOPs and digital asset libraries.
Develop, implement, and optimize email, social media, and digital marketing campaigns to increase brand awareness, customer engagement, lead generation, and revenue opportunities.
Create and manage blog, website, and social media content, graphics, product imagery, videos, and other digital assets consistent with brand standards and business objectives.
Monitor, analyze, and interpret campaign, website, social media, and email performance data and recommend continuous improvements.
Maintain marketing databases and email distribution lists in compliance with applicable privacy, opt-in, and anti-spam requirements.