Marketing Operations Specialist

Suralink Inc•Salt Lake City, UT

12h•Remote

About The Position

Suralink is seeking a HubSpot-focused Marketing Operations Specialist to support the systems, data, and reporting behind demand generation and pipeline. The role builds and maintains HubSpot workflows, lists, and campaign operations; maintains data quality; and produces marketing reports. It suits someone with a solid HubSpot foundation who wants to develop marketing operations skills and take on more strategic work over time. Reporting directly to the Revenue Operations Manager, the specialist works closely with Marketing, learns how the revenue systems fit together, and takes on more ownership as they grow in the role. Suralink describes its environment as highly collaborative and remote-first.

Requirements

At least 2 years of experience in marketing operations, including hands-on HubSpot experience building workflows, lists, properties, and reports.
Working experience building HubSpot workflows, lists, properties, and reports.
Strong attention to detail and a habit of checking one's own work.
Comfort with spreadsheets and basic data work such as pivot tables, lookups, and cleaning and importing data.
Clear written and verbal communication, including documenting processes and explaining work to non-technical teammates.

Nice To Haves

HubSpot Academy certifications, such as Marketing Hub Software or Reporting.
Experience in a B2B SaaS environment.
Exposure to HubSpot custom objects, integrations, or data enrichment tools.
Exposure to attribution, funnel reporting, or UTM tracking.
Interest in BI tools, SQL, or AI tools that make operational work faster.

Responsibilities

Build and maintain HubSpot workflows, lists, forms, properties, and campaign assets in accordance with established standards and naming conventions.
Support campaign and webinar operations end to end, including list builds, registration and follow-up workflows, and post-event data cleanup.
Support lead management and lifecycle stage processes; troubleshoot routing and lifecycle issues, escalating changes to routing rules or lifecycle definitions to the Revenue Operations Manager.
Apply and quality-check attribution and UTM standards to keep source data accurate and reportable.
Support Marketing with CRM administration, including property requests, pipeline and deal stage hygiene, and user issues, in partnership with the Revenue Operations Manager.
Monitor integrations between HubSpot and the marketing technology stack, and flag and help resolve data synchronization issues.
Run regular data quality audits covering duplicates, enrichment gaps, standardization, and imports.
Build and maintain HubSpot reports and dashboards for funnel, campaign, and pipeline performance, and flag trends or anomalies to the team.
Document processes and system configurations, and help train Marketing users on new features and process changes.