Marketing Operations Specialist
About The Position
Cognex is seeking a Senior Marketing Operations Specialist to join its web marketing team. The role helps centrally manage the marketing tools and technologies used to drive awareness of Cognex products and solutions. The successful candidate will help manage and optimize the marketing technology stack, including marketing automation and website chat tools, while working with international stakeholders. This is a full-time position reporting to the Marketing Operations Manager. Cognex is an international industrial machine vision company with more than 40 years in business. The company describes its culture as “Work Hard, Play Hard, Move Fast” and emphasizes an inclusive and equitable work environment. The position follows a hybrid schedule of three days in the office and two days at home.
Requirements
- Experience with marketing automation platforms.
- Bachelor’s degree in Marketing, Business, Information Technology, or a related field, or equivalent work experience.
- 3–5 years of experience implementing and supporting marketing-related technologies and processes.
- Excellent communication, organizational, and interpersonal skills.
- Ability to work independently.
- Strong data analytics skills.
Nice To Haves
- Experience with Salesforce Marketing Cloud Account Engagement is preferred.
- Experience with Salesforce CRM, Qualified, and Knak or similar technology is strongly preferred.
- Project management experience is a plus.
Responsibilities
- Assist in managing the marketing technology stack, including third-party platforms and internal tools such as Salesforce, Marketing Cloud Account Engagement, Qualified, and Monday.com.
- Collaborate with worldwide demand generation, content marketing, web marketing, sales operations, and IT teams to ensure marketing tools meet stakeholder needs and lead-flow processes are executed effectively.
- Develop training, technical, and reference materials to help worldwide stakeholders deploy and maintain marketing technology platforms and follow best practices.
- Provide technical support and troubleshoot marketing tools and platforms to minimize downtime and maximize efficiency.
- Analyze campaign performance data and provide actionable insights to optimize email deliverability, click-throughs, lead conversion, and ROI.
- Research and implement new tools as needed to expand or enrich demand generation programs.
Benefits
- Health insurance
- Dental insurance
- Vision insurance
- 401(k) retirement plan with company matching
- Employer-paid disability insurance
- Family leave
- Life insurance
- Paid time off, including holidays
- Optional voluntary benefits
- Recognition and wellness programs
- Annual bonus plan based on company and individual performance or a sales incentive plan
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
