Temporary Employment Services (TES) - Temporary Part-Time Digital Marketing Specialist

Carnegie Mellon University • Pittsburgh, PA

3d

About The Position

Carnegie Mellon University's Temporary Employment Services is seeking a temporary part-time Digital Marketing Specialist to design, launch, and optimize paid Google advertising campaigns that increase applications to master's degree programs in Civil & Environmental Engineering. The role focuses on attracting prospective graduate students and measuring campaign outcomes, including qualified leads, application starts, and completed applications.

The specialist will develop targeted Google Search campaigns, research keywords and audiences, write ad copy, recommend landing-page improvements, monitor performance and spending, optimize conversion rates, implement conversion tracking with Google Ads and Google Analytics (GA4), and provide regular performance reports. Applicants must be legally authorized to work in the United States; CMU will not sponsor an employment visa for this opportunity.

Requirements

• Bachelor's degree required; comparable knowledge demonstrated through a combination of education and relevant experience may be considered.
• Demonstrated experience managing successful Google Ads campaigns, preferably in higher education or graduate student recruitment.
• Strong knowledge of Google Ads, Google Analytics, keyword targeting, and conversion optimization.
• Ability to work independently, manage advertising budgets, and demonstrate measurable results.
• Successful completion of a background check.
• Must be currently legally authorized to work in the United States; CMU will not sponsor or take over sponsorship of an employment visa for this opportunity.

Nice To Haves

• Google Ads certification.

Responsibilities

• Develop and manage targeted Google Search advertising campaigns to attract prospective master's students.
• Conduct keyword research and identify high-intent audiences interested in graduate engineering education.
• Write compelling ad copy and recommend landing-page improvements to increase conversions.
• Monitor campaign performance, optimize spending, and improve conversion rates.
• Implement conversion tracking using Google Ads and Google Analytics (GA4).
• Provide regular performance reports focused on qualified leads, application starts, and completed applications.

Benefits

• Comprehensive medical, prescription, dental, and vision insurance.
• Retirement savings program with employer contributions.
• Tuition benefits.
• Paid time off and observed holidays.
• Life and accidental death and disability insurance.
• Free Pittsburgh Regional Transit bus pass.
• Access to a Family Concierge Team to help navigate childcare needs.
• Fitness center access.

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level