Marketing Outreach Specialist

CLEAResult•East Lansing, MI

About The Position

CLEAResult is seeking a Marketing Outreach Specialist to communicate its energy-efficiency program to retailers, train retail staff to market program offerings, and build relationships with retail management and sales teams across Consumers Energy electric territories. The role supports responsible appliance recycling and community benefits, including launching initiatives such as an appliance recycling retail pipeline campaign and collaborating with the Consumers Energy marketing department to grow market share. The specialist cultivates and expands retail partnerships, provides on-site training and ongoing communication, and travels throughout Michigan’s lower peninsula to support program engagement. The role also collaborates with marketing and channel delivery teams on materials and retail initiatives, develops performance reports, supports event planning, and serves as the primary liaison for the Habitat for Humanity collaboration. Candidates must live within a commutable distance of Lansing, Michigan. A company vehicle is provided; occasional overnight travel is required. The position offers target compensation of $52,000–$55,000, subject to factors such as internal equity, market data, skills, and experience.

Requirements

At least 2 years of experience in a related field is recommended.
Must live within a commutable distance of Lansing, Michigan.
Able to travel 60–75% across Michigan’s lower peninsula, including occasional overnight travel.
Must be authorized to work in the country where the position is located without employer sponsorship or support.
Successful hires must pass pre-employment checks.
If applicable, meet DOT qualification requirements and comply with applicable transportation regulations.

Nice To Haves

Bachelor’s degree preferred, but not required.

Responsibilities

Communicate the program to retailers and train their staff to market program offerings effectively.
Build and maintain relationships with existing retail partners and expand the retailer network across Consumers Energy electric territories.
Conduct on-site training for new retail partners and maintain ongoing communication through email and phone calls.
Travel across Michigan’s lower peninsula to cover key markets and support consistent program engagement.
Collaborate with the Consumers Energy marketing team to refine marketing materials and provide field feedback.
Work with the channel delivery team to develop and negotiate retail initiatives.
Develop and implement campaigns, including the appliance pipeline process and multifamily customer initiatives, using retailer feedback.
Prepare retail performance reports and statistics to monitor progress and support data-driven decisions.
Participate in event planning and serve as the primary liaison for the Habitat for Humanity collaboration.
Demonstrate respect, transparency, and accountability.