Marketing & Outreach Coordinator
About The Position
The Marketing & Outreach Coordinator supports the day-to-day execution of the firm’s marketing, community engagement, referral development, event, and digital communication efforts. Working collaboratively with firm leadership, attorneys, team members, and outside partners, this individual coordinates campaigns and events, maintains outreach systems, develops content, tracks results, and represents the firm professionally in the community. This is an individual-contributor position for someone ready to take ownership, learn the legal services environment, and grow with the firm. The role requires sensitivity when communicating with older adults, caregivers, and families who may be navigating complex or emotional circumstances. The successful candidate will help expand awareness of services and education available to older adults and their families through trusted relationships, educational events, and clear, professional communications.
Requirements
- Associate’s or bachelor’s degree in marketing, communications, public relations, business, community engagement, or a related field preferred; equivalent education and relevant experience will be considered.
- One to three years of experience in marketing, community outreach, event coordination, communications, business development support, client service, or a related role preferred.
- Energy, initiative, sound judgment, organization, and consistent follow-through.
- Ability to communicate sensitively with older adults, caregivers, and families navigating complex or emotional circumstances.
- Ability to build trusted relationships and create clear, professional communications.
- Ability to protect confidential firm and client information and follow applicable firm policies and professional standards.
Nice To Haves
- Experience in a law firm, healthcare, senior services, financial services, nonprofit, or other professional services environment is helpful but not required.
Responsibilities
- Build and maintain relationships with referral partners, including financial advisors, healthcare professionals, senior living communities, care providers, and community organizations.
- Represent the firm at community events, networking opportunities, sponsorship activities, professional gatherings, and educational programs.
- Coordinate outreach and follow-up with current and prospective referral sources, identify partnership opportunities, and maintain accurate outreach and contact records.
- Plan and coordinate seminars, workshops, webinars, symposiums, and community presentations, including logistics and post-event follow-up.
- Manage event venues, invitations, registration, attendance lists, materials, refreshments, presentation support, and attendee communications.
- Assist attorneys and presenters with presentation materials, slides, handouts, and technology setup.
- Attend periodic evening or weekend events and provide guests with an organized, professional experience.
- Collect event feedback and track attendance, follow-up opportunities, and engagement results.
- Draft, edit, schedule, and publish content for social media, newsletters, email campaigns, website updates, blog posts, advertisements, and educational materials.
- Help maintain a consistent firm voice, visual identity, and client-centered message across communication channels.
- Coordinate creation, updating, ordering, and distribution of marketing materials, promotional items, and signage.
- Support basic website updates and collaborate with vendors or specialists on digital marketing, search visibility, advertising, and design projects.
- Monitor community topics, marketing trends, competitor activity, and emerging communication tools.
- Maintain marketing calendars, project timelines, campaign checklists, databases, and organized digital files.
- Track lead sources, referral activity, event participation, email engagement, digital reach, and other agreed-upon performance indicators.
- Prepare monthly updates on completed activities, upcoming priorities, results, and improvement opportunities.
- Assist with monitoring marketing expenses and evaluating campaign and event effectiveness and return on investment.
- Coordinate with external vendors, designers, printers, media partners, and agencies to keep projects on schedule and aligned with firm standards.
- Recommend practical ways to improve outreach, consistency, efficiency, and community impact.
- Communicate with prospective and existing clients, event attendees, and community partners with empathy, patience, discretion, and professionalism.
- Support timely follow-up with people who respond to campaigns, request information, or attend educational events, coordinating with appropriate firm team members.
- Participate in marketing meetings and collaborate with attorneys and staff to identify educational topics, outreach priorities, and community needs.
- Protect confidential firm and client information and follow firm policies and professional standards.
- Perform other related marketing, outreach, and growth-support duties as assigned.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
Associate degree
