Outreach Coordinator

BrightView•Columbus, OH

About The Position

The Outreach Coordinator is a member of BrightView’s patient acquisition team and serves as an external-facing representative. The role drives census growth by generating referrals, building brand awareness, and engaging the community through a structured sales approach. It involves prospecting, relationship-building, and consistent follow-up to develop new referral sources and expand existing accounts. Success is measured by meeting outreach activity goals, converting referral opportunities into patient admissions, and contributing to improved patient outcomes. The position requires field outreach between BrightView’s Columbus East (Whitehall) and Columbus West (Hilliard), Ohio locations. The coordinator manages an assigned territory, uses sales discipline and market insights to grow referrals, and shares field insights to support organizational planning and market strategy. The role also represents BrightView at community events and educates stakeholders about substance use disorder treatment and BrightView’s patient-first approach.

Requirements

  • Demonstrated persistence and goal achievement in sales, outreach, or other performance-driven roles.
  • Ability to maintain motivation despite rejection and sustain high levels of activity.
  • Willingness to learn sales planning, objection handling, and conversion strategies.
  • Consistent execution of daily outreach commitments and activity targets.
  • Ability to seek feedback and adapt strategies to improve results.
  • Strong communication skills and ability to connect with diverse stakeholders and build rapport.
  • Ability to map accounts, prioritize opportunities, and plan sales approaches.
  • Proficiency in CRM platforms, Microsoft Excel, and reporting tools, or ability to learn them.
  • Ability and willingness to travel within the assigned territory.
  • Associate degree or equivalent experience.

Nice To Haves

  • Sales, account management, or customer-facing experience in healthcare, behavioral health, or criminal justice settings.
  • Knowledge of addiction medicine or the behavioral health industry.
  • Bachelor’s degree in Marketing, Business Administration, or related equivalent experience.

Responsibilities

  • Identify, establish, and grow relationships with referral partners across healthcare, criminal justice, and community organizations.
  • Conduct regular partner visits and check-ins to strengthen relationships and increase referral volume.
  • Serve as a resource for referral partners and help ensure patients have smooth access to treatment.
  • Conduct daily prospecting, visits, calls, and follow-ups to achieve referral and census goals.
  • Map and manage an assigned territory, prioritize high-value accounts, and track partner touchpoints.
  • Use sales techniques such as objection handling, pipeline management, and account growth strategies.
  • Track activities and results in a CRM and produce accurate reports on outreach effectiveness.
  • Meet or exceed monthly and quarterly outreach metrics for referrals and admissions.
  • Develop knowledge of BrightView services and communicate patient pathways effectively.
  • Represent BrightView at networking events, conferences, and community meetings.
  • Educate stakeholders about substance use disorder treatment and BrightView’s patient-first approach.
  • Align outreach with BrightView’s mission and connect community engagement to improved patient outcomes.
  • Share field insights to support organizational planning and market strategy.
  • After mastering outreach fundamentals, develop account plans and territory strategies to maximize referral growth.

Benefits

  • Paid time off (PTO).
  • Immediately vested eligibility in a 401(k) program with employer match.
  • Company-sponsored ongoing training and certification opportunities.
  • Comprehensive benefits package including medical, dental, vision, short-term disability, long-term disability, and accident insurance.
  • Tuition reimbursement after one year in a related field.
  • Competitive compensation.
  • Supportive work environment dedicated to professional growth and development.
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