Marketing Outreach Specialist

GreenStone Farm Credit Services • East Lansing, MI

6d

About The Position

GreenStone is seeking a Marketing Outreach Specialist to lead sponsorships, community engagement initiatives, customer education programs, and events. The position connects GreenStone with customers, agricultural organizations, educators, and community partners, helping strengthen the brand and customer relationships and position the organization as a leader in the communities it serves.

The specialist manages corporate sponsorships, donations, outreach, and engagement initiatives; evaluates partnership and charitable-giving opportunities; and develops and executes education programs, workshops, trade shows, conferences, and events. The role builds relationships with community, education, industry, and nonprofit partners; supports agriculture-focused programs, including initiatives for young, beginning, and small farmers; and administers scholarship and grant programs.

The specialist collaborates across departments, measures outreach and event results, represents GreenStone at community, industry, and educational events, and coordinates employee participation in engagement opportunities. The role involves work across GreenStone’s territory and calls for strong communication, relationship-building, project-management, and organizational skills, along with the ability to manage competing priorities.

Requirements

• Bachelor’s degree in Marketing, Communications, Public Relations, Business, or a related field.
• At least 3 years of experience in community relations, outreach program management, public relations, event management, or a related role.
• Strong verbal and written communication skills.
• Strong presentation, relationship-building, project-management, and organizational skills.
• Ability to manage multiple priorities in a fast-paced environment.
• Proficiency with Microsoft Office and marketing communication tools.

Nice To Haves

• At least 3 years of experience in the agricultural industry, with knowledge of and/or involvement with relevant partner organizations and influencers.
• Experience in agriculture, agribusiness, and/or rural development.
• Passion for community engagement, event planning, customer education, and building strategic partnerships.

Responsibilities

• Lead and manage corporate sponsorships, donations, community outreach, and engagement initiatives.
• Evaluate sponsorship, partnership, and charitable-giving opportunities for alignment with strategic objectives and community impact goals.
• Develop and execute customer education programs, workshops, trade shows, conferences, and events.
• Build and maintain strategic relationships with community organizations, educational institutions, industry partners, nonprofit organizations, and key stakeholders throughout GreenStone’s territory.
• Support programs that promote agriculture, including initiatives for young, beginning, and small farmers.
• Facilitate scholarship and grant programs, including promotion, application administration, communication, selection activities, and fulfillment.
• Collaborate across departments to align outreach efforts with strategic goals and marketing initiatives.
• Measure and evaluate the success of events and outreach activities to drive continuous improvement.
• Represent GreenStone at community, industry, and educational events throughout its territory.
• Coordinate employee participation in outreach and community engagement opportunities and serve as a resource for branch and regional teams.

Benefits

• 15 vacation days, 12 sick days, and 12 paid holidays per year.
• 401(k) plan with up to a 9% employer contribution/match.
• Medical, dental, vision, short-term disability, long-term disability, and life/AD&D benefits.
• $150 per year logo wear allowance.
• $400 per year wellness subsidy/reimbursement and wellness programs.
• Student debt repayment program up to a $6,000 lifetime maximum or tuition reimbursement.
• Yearly bonus/incentive opportunity available to all benefit-eligible employees.
• Flexible schedules.
• Professional development.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level