Marketing Outreach Coordinator
About The Position
The Marketing Outreach Coordinator supports community occupancy and sales goals through customer service, move-in coordination, outreach, referral partnerships, tours, marketing events, and follow-up with residents and referral sources. The role fields questions from prospective and current family members and residents; helps with problem-solving, move-ins, move-outs, and resident retention; and coordinates successful move-in experiences with community leaders. It also conducts community outreach to educate external referral sources about the organization’s service offerings and assists with sales plans, promotions, and tour readiness.
Requirements
- Experience in customer service within a healthcare or senior housing setting.
- Two to three years working in sales or with external referral partners in a geographical market for healthcare or senior living.
Nice To Haves
- Two or more years of experience in an administrative role within a business environment is preferred.
Responsibilities
- Respond to questions from prospective and current family members and residents, provide problem-solving assistance, support move-ins and move-outs, and help retain occupants through quality customer service.
- Coordinate move-in experiences with the Sales Director, Maintenance Director, Executive Director, and Wellness Director.
- Conduct 30-day post-move-in follow-up with new residents to assess satisfaction with services and level of care.
- Support the Sales Director and Executive Director in meeting or exceeding occupancy goals by building partnerships with external referral sources.
- Conduct community outreach and educate referral sources about service offerings, including Hospitality Suites, Magnolia Trails, and Aegis Therapy and EnerG Wellness programs.
- Assist with creating and executing marketing events and promotions to increase occupancy in a community or market.
- Support the tour process by being available for tours, providing tours, and helping train staff in tour readiness.
- Build relationships with referral sources to generate leads and increase occupancy.
- Call past referral sources to ask about future sales opportunities.
- Support the Sales Director and Executive Director with tours and information sharing about the community or market.
- Assist with monthly sales plan execution and sales goal attainment.
Benefits
- Company support for educational and learning opportunities.
- Paid referral programs for Team Member and Resident referrals.
- Medical, dental, and vision benefits for eligible full-time employees.
- Paid time off.
- 401(k) retirement plan.
- Training, certification support, and career growth opportunities.
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What This Job Offers
Job Type
Full-time
Education Level
No Education Listed
