Marketing Outreach Specialist

CLEAResult•East Lansing, MI
•$52,000 - $55,000

About The Position

CLEAResult is seeking a Market Outreach Specialist to communicate its program to retailers, train retail staff, and develop strong relationships with retail management and sales teams across Consumers Energy electric territories. The role supports responsible appliance recycling and community benefits, including growth of market share through new initiatives such as a retail pipeline campaign for appliance recycling. The position involves frequent travel across Michigan’s lower peninsula, with 60–75% travel and occasional overnight trips. A company vehicle will be provided. The specialist will collaborate with the Consumers Energy marketing department and channel delivery team, provide field feedback, support marketing materials and retail initiatives, report on retail performance, plan events, and serve as the primary liaison for the Habitat for Humanity collaboration. Candidates must live within a commutable distance of Lansing, Michigan.

Requirements

  • At least 2 years of experience in a related field is recommended.
  • Must live within a commutable distance of Lansing, Michigan.
  • Must be authorized to work in the country where the position is located without employer sponsorship or support.
  • Successful candidates must pass pre-employment checks.
  • If applicable, meet DOT qualification requirements and comply with applicable federal, state, and local transportation regulations.

Nice To Haves

  • Bachelor’s degree preferred but not required.

Responsibilities

  • Cultivate relationships with existing retail partners and expand the retailer network across Consumers Energy electric territories.
  • Conduct on-site training for new retail partners and maintain ongoing communication with retail teams by email and phone.
  • Travel across Michigan’s lower peninsula to cover key markets and support consistent program engagement.
  • Work with the Consumers Energy marketing team to refine marketing materials and provide field feedback.
  • Collaborate with the channel delivery team to develop and negotiate retail initiatives.
  • Lead campaigns such as the appliance pipeline process and multifamily customer initiatives, using retailer feedback to develop and implement strategies.
  • Prepare retail performance reports and statistics to monitor progress and support data-driven decisions.
  • Help plan events and serve as the primary liaison for the Habitat for Humanity collaboration.
  • Demonstrate respect, transparency, and accountability.

Benefits

  • Medical, dental, and vision insurance
  • Company-paid health care concierge service
  • 401(k) with company match
  • Paid vacation, sick, personal, and parental leave
  • Paid volunteer time
  • Employee Recognition Program with points redeemable for gift cards
  • Employee Assistance Program
  • Access to on-demand training courses
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