Outreach Specialist

Choice Healthcare Services•Victorville, CA

About The Position

The Dental Outreach Specialist supports CHOICE Healthcare Services’ Operations and Marketing Department by promoting the company regionally, generating new leads, and driving new-patient growth for its dental offices. The role supports regional marketing activities and community outreach events related to dental health and patient scheduling. It reports to the Outreach Manager. This position represents CHOICE at public events and through grassroots community outreach. It engages prospective patients, referral partners, schools, businesses, and community organizations; shares information about pediatric and orthodontic dental care; and helps families schedule appointments. The specialist also tracks outreach leads and results, supports marketing operations and clinic retention efforts, and coordinates regional marketing materials and inventory. The role requires local travel to community events and reliable transportation. The position is part-time, bilingual English-Spanish, and offers $20.00–$25.00 per hour based on experience, with eligibility for monthly bonuses.

Requirements

  • High school diploma or equivalent.
  • Demonstrated experience and success in community outreach.
  • Community mobilization and/or volunteer recruitment and management experience.
  • Strong public-speaking experience.
  • Bilingual in English and Spanish.
  • Ability to represent the company in campaigns and initiatives as assigned by management.
  • Ability to provide quality customer service and uphold and demonstrate company values.
  • Travel to target patient population areas for community events.
  • Reliable transportation.
  • Current driver’s license and proof of auto insurance.

Responsibilities

  • Promote dental practices in local communities by engaging potential patients and referral partners to increase awareness and generate new-patient leads.
  • Identify regional public events and grassroots outreach opportunities, representing CHOICE as a company ambassador under the direction of the Outreach Manager.
  • Plan, schedule, and deliver community engagement opportunities for targeted demographics and patient segments.
  • Build relationships with area general practitioners to promote services and establish referral streams.
  • Develop knowledge of underserved communities’ health and dental-health issues in assigned areas.
  • Travel to community events, educate families and individuals about pediatric and orthodontic dental care, and schedule new patients or gather follow-up information.
  • Respond to questions about the company, its services, and basic dental information to encourage clinic appointments.
  • Track leads and analyze the effectiveness and return of outreach efforts.
  • Schedule outreach events and meet monthly appointment goals set by the Outreach Manager and Outreach Specialist Lead.
  • Coordinate with community partners to present oral-health information and promotional messages to schools, businesses, and the public.
  • Audit assigned offices for compliance with brand guidelines.
  • Comply with applicable ethical, legal, and regulatory requirements.
  • Review metrics and update data for monthly marketing reports; review referral-report data.
  • Coordinate regional marketing collateral needs and maintain organized marketing inventory.
  • Maintain assigned responsibilities according to the Marketing Task List.
  • Collaborate with clinic teams and cross-functional departments on existing-patient retention efforts, including outbound communications.
  • Prepare and deliver promotional outreach kits and gifts as directed.
  • Complete other projects as requested by management and the team.

Benefits

  • Eligible to earn monthly bonuses.
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