IT Professional - Applications (Salesforce & Digital Marketing Specialist)

City of Houston•16930 John F. Kennedy Blvd., TX

About The Position

The City of Houston is seeking an IT applications professional to administer, develop, and enhance its Salesforce ecosystem while supporting digital marketing initiatives and customer engagement strategies. The role combines Salesforce administration and development with marketing technology, campaign automation, analytics, and customer journey optimization. The specialist supports Salesforce Service Cloud and/or Marketing Cloud, solves technical problems, improves processes, and connects technology solutions with business needs. Candidates must be able to obtain all required security badge access, including CBP access, within six months of hire. The position supports the Houston Airport System’s Information Technology Division, which provides and maintains technology infrastructure, systems, and applications and sources and implements technology to advance safety, efficiency, and customer service. The role collaborates with stakeholders and technology teams to deliver scalable, secure, integrated solutions and promote Salesforce user adoption. The role requires a bachelor’s degree in Computer Science, Management Information Systems, or a closely related field, and at least five years of technology experience supporting IT applications. Related professional information systems experience may substitute for education year for year; specified technical certifications may substitute for one year of education or experience, as applicable. A relevant master’s degree may substitute for two years of experience. The position generally works Monday through Friday, 8:00 a.m. to 5:00 p.m., with occasional weekends or holidays; this schedule is subject to change. The work is in a normal office environment and involves substantial use of a computer display, keyboard, and mouse, closely coordinated eye-hand movements, and operation of a motor vehicle. The position is identified as safety-impacting and is subject to random drug testing. New hires and rehires must pass a pre-employment drug test and are subject to a physical examination and verification of information provided.

Requirements

Bachelor’s degree in Computer Science, Management Information Systems, or a closely related field.
At least five years of technology experience supporting IT applications.
Candidates must be able to obtain all required security badge access, including CBP access, within six months from the hire date.
Related professional information systems experience may substitute for the education requirement on a year-for-year basis.
Information systems-specific technical certifications may substitute for one year of education or experience, as applicable.
A master’s degree in Computer Science, Management Information Systems, or a closely related field may substitute for two years of the experience requirement.

Nice To Haves

Experience with Salesforce Service Cloud, Sales Cloud, or Marketing Cloud.
Experience with Marketing Cloud Journey Builder, Automation Studio, Email Studio, and Data Extensions.
Salesforce Marketing Cloud Administrator, Email Specialist, or Consultant certification.
Experience configuring Salesforce Flows, reports, dashboards, security models, and automation.
Experience integrating Salesforce with third-party applications and APIs.
Knowledge of digital marketing concepts, including email marketing, campaign automation, lead nurturing, audience segmentation, analytics, and customer journey mapping.
Experience with Google Tag Manager, Google Analytics, SEO, SEM, social media marketing platforms, and marketing reporting tools.
Experience with CI/CD, DevOps practices, Git, and Agile methodologies.
Experience working with public sector, education, healthcare, or nonprofit organizations.
Strong analytical, communication, and problem-solving skills.
Salesforce Administrator Certification.
Salesforce Platform App Builder Certification.
Salesforce Platform Developer I Certification.
Eligible veteran applicants may receive preference when they possess the qualifications necessary for competent performance, are among the most qualified candidates, and other applicable factors are satisfied.

Responsibilities

Administer and maintain the Salesforce environment, including users, security, permissions, profiles, roles, fields, workflows, flows, reports, and dashboards.
Provide day-to-day Salesforce support by managing helpdesk tickets, troubleshooting issues, and supporting system reliability and user satisfaction.
Design, develop, and enhance Salesforce solutions using declarative tools and custom development, including Apex, Lightning Web Components, Visualforce, and Flow.
Gather requirements from business stakeholders and translate them into scalable Salesforce solutions.
Develop and maintain integrations with internal and external systems using REST and SOAP APIs, middleware platforms, and ETL processes.
Participate in solution architecture discussions and support scalability, security, governance, and Salesforce best practices.
Support software development lifecycle activities, including requirements gathering, analysis, design, development, testing, deployment, and post-production support.
Create and maintain technical documentation, data dictionaries, process diagrams, and support materials.
Support and optimize Salesforce Marketing Cloud and related marketing technology platforms.
Build and manage customer journeys, email campaigns, audience segments, forms, landing pages, and automated marketing workflows.
Collaborate with marketing and business teams to design data-driven campaigns that improve engagement, lead generation, and customer retention.
Develop and maintain campaign tracking, dashboards, and performance reports to measure marketing effectiveness.
Analyze customer and campaign data to identify trends, opportunities, and recommendations for improvement.
Assist with digital marketing channels, including email marketing, social media integrations, web analytics, and customer engagement platforms.
Support lead management processes and integration between Salesforce CRM and marketing platforms.
Implement best practices for marketing automation, customer data management, consent management, and compliance.
Partner with technology teams, vendors, consultants, and business units to deliver integrated solutions.
Monitor system health, campaign performance, and key performance indicators.
Provide stakeholders with technical consultation, solution recommendations, and best practices.
Research emerging Salesforce, CRM, AI, and digital marketing technologies and recommend solutions.
Contribute to initiatives that improve customer experience, business processes, and organizational efficiency.
Serve as a Salesforce subject matter expert and champion user adoption across the organization.