Marketing Specialist

Blue Eagle Credit Union•Roanoke, VA

About The Position

The Marketing Specialist supports the Credit Union’s mission and strategic goals by helping execute marketing campaigns and initiatives focused on financial education, membership growth, and loan growth. The role promotes financial products and services, communicates the Credit Union’s education-focused banking approach, and helps foster positive community relationships. It supports day-to-day marketing functions such as content creation, digital media updates, website maintenance, and community outreach while following compliance guidelines and helping uphold member trust. The Specialist creates marketing content, supports daily social media coordination, represents the Credit Union’s brand across public touchpoints, and participates in community outreach and events. The role also maintains and optimizes the website using current practices such as SEO, AEO, and GEO, and analyzes digital performance metrics to identify improvements that support engagement, loan growth, and membership growth.

Requirements

Bachelor’s degree in Marketing, Communications, Business, or a related field, or related experience equivalent to the degree.
Experience with content creation tools such as Canva, Adobe Creative Suite, or similar.
Experience with digital marketing tools and analytics platforms such as Google Analytics, Meta Business Suite, Constant Contact, or similar.
Experience managing a website; Squarespace experience is preferred.
Excellent written, verbal, editing, and visual communication skills.
Strong organizational, project management, and collaboration skills.
Interest in community outreach, public interaction, and promoting local financial education initiatives.
Current valid driver’s license with a clean driving record.

Nice To Haves

Experience managing a Squarespace website.

Responsibilities

Assist with designing, writing, and producing marketing collateral across channels and formats, ensuring accurate product messaging, brand alignment, engaging content, and regulatory compliance.
Coordinate and maintain the Credit Union’s social media channels by creating and scheduling posts, monitoring comments and messages, and tracking engagement metrics.
Share timely updates, financial literacy tips, member stories, and promotional announcements in a tone consistent with the Credit Union’s brand.
Uphold and reinforce the Credit Union’s image, mission, core values, and strategic initiatives across public touchpoints and day-to-day interactions.
Promote consistent visual branding, tone, and member-focused standards in marketing materials and live interactions.
Participate in local outreach initiatives, sponsorship events, volunteer projects, and school partnerships.
Assist with logistical preparation, setup, and on-site coordination of community events; engage with attendees to promote brand awareness, provide financial education resources, and build local relationships.
Maintain, update, and optimize the Credit Union’s website to support an intuitive user experience and accurate, engaging content.
Apply SEO, AEO, and GEO practices, including keyword enhancements, metadata management, and content freshness, to improve organic and search discoverability.
Monitor and analyze digital performance metrics, including traffic trends, bounce rates, user navigation, and conversions, and provide actionable insights to improve engagement and support loan and membership growth.

Benefits

Quarterly bonus earning potential.
Up to 160 hours of PTO per year, earned immediately.
Paid holidays: an additional 10 days off per year.
$0 premium health, dental, and vision insurance plan options.
Credit Union HSA contribution.
401(k) plan with company match of 100% up to 6%.
Active wellness program with gym membership reimbursements and more.
Ancillary benefits options, including cancer, critical illness, accident, and life insurance.
Dependent Care flexible spending account.
Mental health resources.
Community involvement opportunities that provide an additional 8 hours of PTO.
Career development.
High-energy team that celebrates personal and team successes.