Marketing Manager Jobs

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About The Position

The Assistant Manager, Trade Marketing & Commercial Planning shapes how U.S. Asian commercial plans are delivered by connecting category strategy, trade investment, promotion execution, and sales insights. The role owns the commercial calendar and trade-program rhythm, ensuring investments support category priorities and produce measurable results. It translates promotion performance, customer feedback, and commercial data into practical recommendations that help Sales and cross-functional partners make informed decisions. The position also leads and coaches two Trade Marketing Executives.

Requirements

  • Bachelor’s degree in Business, Marketing, Commerce, Economics, or a related field.
  • At least 5 years of experience in an FMCG or CPG organization, in Trade Marketing, Customer Marketing, Commercial Planning, Sales Operations, or Trade Spend Management.
  • Hands-on experience planning, tracking, and evaluating trade promotions, including budgets, accruals, and ROI.
  • Strong financial and analytical skills, including trade P&L, gross-to-net, and promotion analysis, with the ability to turn data into practical sales recommendations.
  • Advanced Excel and PowerPoint skills.
  • Strong project management, communication, and stakeholder management capabilities.
  • Excellent written and verbal English and Chinese communication skills.
  • Commitment to company goals and Lee Kum Kee Sauce values and leadership in daily work.
  • Execution discipline and attention to detail while maintaining focus on broader commercial goals.
  • Ability to build productive partnerships across Sales, Marketing, Product Development, Go-to-Market, and Finance.

Nice To Haves

  • Experience in Asian food, grocery, foodservice, or multicultural FMCG.
  • Experience with Salesforce, trade promotion management, or business intelligence tools.
  • Knowledge of retailer, distributor, and foodservice trade programs and promotion mechanics.

Responsibilities

  • Own the integrated annual commercial calendar, aligning product launches, promotions, customer programs, and seasonal activities with category strategy.
  • Translate category priorities into quarterly action plans by segment and customer, with clear ownership, timing, deliverables, and success measures.
  • Set trade funding targets and spending guardrails by customer and channel, and lead monthly reviews of spend, redemption, volume, forecasts, and accruals.
  • Partner with Sales to define program objectives, execution requirements, and expected returns before program approval.
  • Drive timely, consistent promotion execution, including submission, program numbering, GL coding, and redemption processes.
  • Build commercial launch plans with Product Development and Go-to-Market partners, supporting new products with customer programs and the promotion calendar.
  • Lead post-promotion reviews of volume lift, ROI, and execution quality, and turn findings into recommendations for Sales and future plans.
  • Lead and coach two Trade Marketing Executives, developing capabilities in analysis, sales partnership, execution, and accountability.

Benefits

  • Medical insurance coverage
  • Dental insurance coverage
  • Life insurance coverage
  • 401(k) retirement plan through Principal
  • Two weeks of vacation
  • Ten paid holidays
  • Five sick days
  • One annual birthday day off
  • Additional company benefits

Career Resources

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