Product Marketing Manager

Visium Resources•Irvine, CA

14d

About The Position

The Product Marketing Manager - Innovations (PMM-Innovations) translates customer and market needs into a vision for innovative products and services, with clear, differentiated value propositions intended to increase order intake and net margin. The role supports its recommendations with evidence-based market needs, competitive positioning, pricing, and value analysis. It is part of an innovation project team and collaborates with Strategy, Business Development, Customer Success, and Product Delivery teams to prepare products for execution and ensure they are desired in the market. After the initial innovation phase, which includes prototypes and customer-facing demonstrators, the project may move into execution and the role will evolve into a Product Marketing Manager role for the new products. The position owns business requirements for innovation projects; analyzes markets, ecosystems, and competitive dynamics; contributes to product vision; and proposes and leads activities for testing, promotion, distribution, and go-to-market strategy. It also develops marketing tools and digital marketing approaches and supports innovation project marketing and business development activities. This is a one-year contract opportunity, expected to be fully on-site or hybrid, with potential for extension.

Requirements

Bachelor's degree in Marketing, General Business, Entrepreneurship, STEM, or a related field and 8+ years of relevant work experience; alternatively, a high school diploma and at least 15 years of relevant work experience.
Solid experience in product marketing and/or product management in inflight entertainment.
Strong analytical ability and proficiency in pricing, ROI, TCO and TVO analysis, market analysis, and competitive intelligence.
Proven experience developing effective marketing materials.
Excellent interpersonal and communication skills.

Nice To Haves

Master's degree in Marketing, General Business, Entrepreneurship, STEM, or a related field with 6+ years of relevant work experience.
Certification in value-based pricing and offer development.
Certification in Product Marketing.
Experience in high-technology product development and/or engineering management.
Experience in innovation projects and associated methods, such as C-K, design thinking, or Blue Ocean.
Experience developing and communicating effective value propositions.
High proficiency in Excel and data analytics applied to marketing.

Responsibilities

Lead analysis of market trends, customer needs, segmentation, and competitive positioning, defining and updating market requirements in collaboration with Competitive & Market Intelligence and Segment Marketing.
Collaborate with Customer Success to map customer requirements to product strategy, identify gaps and weaknesses, and develop plans to address them through innovation.
Research industry and customer pain points to identify opportunities and selling points for existing and new customers.
Investigate trends in hardware, software, digital content, and applications and share insights with the core team.
Define a winning product action plan for innovation projects and manage delivery of marketing artifacts, including roadmaps and lifecycle strategies.
Develop an Early Access Program with selected airlines and a go-to-market approach, including presentations, features and capabilities, proposal language, cost and value analysis, pricing targets, brochures, and support for sales and bids.
Act as an internal and external thought leader, support the sales team in communicating customer problems solved and value delivered, and represent the client as a subject matter expert at trade shows and industry events.
Develop and quantify product value propositions in collaboration with Innovation and Product Delivery teams, tracking performance and using real-world data to support value analysis.
Develop and refine pricing strategies for innovative products and services using Total Value of Operations analysis, market needs, and competitive intelligence to support an attractive return on investment.
Define a comprehensive go-to-market plan that communicates the product's competitiveness and total value of operations upon completion.
Analyze market ecosystems and competitive dynamics and own business requirements for innovation projects.
Contribute to future product vision and propose and support actions that develop value propositions, differentiating messages, and competitive positioning.
Propose and lead testing, promotion, and distribution strategies for new ideas and concepts that may become products and services.
Create marketing tools, including customer presentations and demonstrators, to support prospecting, testing, and sales.
Implement digital marketing approaches, including content creation, persona targeting, A/B testing, and growth hacking.
Support innovation project marketing and business development activities.