Marketing Manager

Silver State Schools Credit Union•Las Vegas, NV

14d•Onsite

About The Position

The Marketing Manager develops strategies to promote Silver State Schools Credit Union’s marketing objectives and designs and implements marketing and business development programs for existing and potential members. The role manages promotions, campaigns, product marketing, and social media, and represents the credit union in internal and external activities. It also oversees marketing personnel, deadlines, initiatives, budgets, and performance reporting. The position supports the credit union’s mission of providing excellent member service and financial solutions. It requires collaboration across departments, strong product and procedural knowledge, and adherence to the credit union’s bylaws, policies, service standards, work procedures, and applicable compliance requirements. The manager also provides backup to the Chief Experience Officer and assists with special events and other duties as assigned.

Requirements

Bachelor’s degree in Marketing, Advertising, Communications, or a related field, or equivalent work experience.
Minimum of five years of experience in a financial institution or in the marketing and advertising industry.
Strong analytical skills.
Ability to develop effective marketing strategies using relevant experience and product knowledge.

Responsibilities

Develop, design, and implement advertising and marketing strategies for the credit union.
Develop and coordinate promotions, including collateral materials, timelines, and communication with involved departments.
Maintain marketing product knowledge and procedural expertise, and provide training and product expertise as needed.
Post, manage, and monitor the credit union’s social media activities and keep abreast of emerging social media trends.
Coordinate with marketing analysis to ensure marketing and credit union goals are met.
Coordinate the design, updating, and printing of product brochures, compliance forms, and other public information, ensuring compliance and graphic standards are met.
Act as liaison between the marketing department and related vendors.
Serve on internal committees and task forces requiring marketing support.
Participate in marketing management team decision-making and regularly review competitors’ communications.
Proofread marketing and advertising materials and recommend spelling and grammar changes.
Remain current on credit union products and services, industry trends, compliance procedures, laws, and regulations, and communicate relevant knowledge.
Represent the credit union professionally at functions.
Provide backup to the Chief Experience Officer.
Assist with special events, including the Annual Meeting, New Teacher Orientation, grand openings, special promotions, and programs.
Oversee marketing personnel, ensuring deadlines and initiatives are met and the budget is maintained.
Work with marketing personnel to develop and maintain reports measuring the effectiveness of marketing efforts.
Establish metrics to monitor and measure initiative success.
Coordinate direct-mail activities with the mail house, post office, and suppliers, including preparation and forwarding of data extracts.
Perform other duties as assigned.