Sr. Lifecycle Marketing Manager

Quizlet • San Franciso, CA

15d • Hybrid

About The Position

Quizlet is hiring a Senior Lifecycle Marketing Manager to run lifecycle marketing alongside an existing Lifecycle Manager. The team divides work according to individual strengths and interests, and the role is hands-on: the manager writes and iterates copy, builds campaigns, and launches them. The position addresses the changing needs of students across academic seasons, courses, and exam timelines, and includes creating a lifecycle program for a new product launching from zero.

The manager will shape lifecycle strategy and roadmaps across activation, engagement, conversion, retention, and winback through push, email, and in-product modals. They will partner closely with Product Management, Product Marketing, Engineering, Data Science, Growth, Partnerships, and Ads to develop and coordinate campaigns, product instrumentation, behavioral triggers, international journeys, sponsored emails, and co-marketing. The role owns lifecycle-influenced conversion and retention targets for MAU and revenue, experimentation rigor, and message volume and frequency governance. It also focuses on growing mobile push opt-ins and advancing real-time segmentation and personalization.

This is a hybrid position based in Quizlet’s San Francisco office. Employees are asked to work in the office at least two days per week, Wednesday and Thursday.

Requirements

• Hands-on experience owning end-to-end lifecycle or CRM programs for a consumer product at scale, from brief through build and launch.
• Fluency with a modern lifecycle platform, including audience building, triggered journeys, templates, and campaign quality assurance.
• Knowledge of HTML/CSS and experience with marketing automation software such as Braze, Iterable, or a comparable platform.
• Understanding of email deliverability fundamentals, including sender reputation, IP warming, and list hygiene.
• Strong command of segmentation and experimentation, including the judgment to assess whether a result is meaningful.
• Proven ability to partner with Product and Engineering on instrumentation and triggers, contribute to roadmap discussions, and translate marketing needs into buildable requirements.
• Ability to work directly with Engineering and Data Science on the tools, technologies, data, and technical issues involved in building and evolving the function.
• Experience using AI for copy experimentation and reporting automation, and interest in expanding its use.
• Strong writing skills and the ability to make messages sound human.
• Self-starter who is proactive and biased toward action.

Nice To Haves

• Experience with a freemium subscription business, especially converting free users to paid.
• Experience establishing lifecycle marketing for a brand-new product.
• Experience marketing to students or a young consumer audience.
• Experience working in a business with strong seasonality.

Responsibilities

• Own lifecycle programs end-to-end, from influencing briefs and iterating copy through project-managing creative development, building campaigns in the lifecycle platform, and launching them with minimal oversight.
• Shape the lifecycle strategy and roadmap across activation, engagement, conversion, retention, and winback using push, email, and in-product modals.
• Partner with Product Management on instrumentation, triggers, audience eligibility, and launch coordination so lifecycle is designed into product features.
• Establish lifecycle marketing for a net-new product, including a separate workspace, go-to-market coordination with Product Marketing, and a behavioral trigger roadmap built from scratch.
• Grow the mobile push opt-in rate to expand the addressable audience for the channel.
• Develop richer, more real-time segmentation based on behavioral signals that reflect how students study, working cross-functionally to enable personalization.
• Own lifecycle-influenced MAU and revenue conversion and retention targets in coordination with Product Management, and report on results and planned changes.
• Design and run rigorous experiments, discontinue ineffective programs, govern message volume and frequency, and push back on sends that do not justify their impact on users.
• Partner with the Ads team on sponsored email and co-marketing campaigns, coordinating campaign builds and maintaining a coherent user experience.
• Extend lifecycle programs into international markets with Growth, Product, and Partnerships, adapting journeys, timing, and messaging to local academic calendars and norms.

Benefits

• 20 vacation days, which Quizlet expects employees to use.
• Competitive health, dental, and vision insurance; coverage is listed as 100% for employees and 75% for dependents for PPO, Dental, and VSP Choice plans.
• Employer-sponsored 401(k) plan with company match.
• Access to LinkedIn Learning and other professional growth resources.
• Paid Family Leave.
• FSA and HSA benefits.
• Commuter benefits.
• Wellness benefits.
• 40 hours of annual paid time off for participation in volunteer programs of choice.
• Support from managers and teams in creating a healthy work-life balance.

What This Job Offers

• Job Type: Full-time
• Career Level: Senior
• Education Level: No Education Listed