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Brand Marketing Manager

Glo Skin Beauty•Florence-Graham, CA
•$70,000 - $90,000

About The Position

Glo Skin Beauty is seeking a Brand Marketing Manager to support its US, Pro and International business. The role supports the development and execution of brand marketing campaigns and leads community-focused initiatives across key audiences. It translates cultural and consumer insights into relevant campaigns, partnerships and activations that strengthen brand relevance and drive growth. The ideal candidate has skincare and beauty marketing experience, strong project management skills, and the ability to collaborate effectively across teams and agency partners. The Brand Marketing Manager contributes to campaign concepts and creative development, develops creative briefs with the VP of Demand Creation, maintains the marketing calendar and monthly briefs, and manages day-to-day execution with internal teams and external agency partners. The role also owns Glo's annual and quarterly PRO marketing strategy and calendar, represents PRO channel needs within the broader marketing organization, monitors campaign performance, protects brand consistency, identifies growth opportunities, and communicates initiative and performance updates. The position supports leadership presentations, including three-year company strategic planning, board meetings and commercialization GTM decks.

Requirements

  • Bachelor's degree in marketing, communications, business administration or a closely related field.
  • Two to five years of experience in brand marketing or integrated marketing within the beauty industry.
  • Strong ability to turn consumer insights into clear, actionable recommendations.
  • Experience supporting integrated marketing campaigns and managing projects from brief through execution.
  • Strong written, verbal and presentation skills, including the ability to develop clear and compelling briefs.
  • Comfort using data and performance insights to inform recommendations and optimize campaigns.
  • Strong cross-functional collaboration skills and ability to build productive relationships with internal teams and external partners.
  • Resilient and resourceful, with the ability to thrive in dynamic, fast-paced environments.
  • Willingness to embrace change and navigate ambiguity effectively.

Nice To Haves

  • An MBA or a related master's degree is a significant advantage.

Responsibilities

  • Contribute to campaign concepts and creative development.
  • Develop creative briefs in partnership with the VP of Demand Creation.
  • Own day-to-day updates to the marketing calendar and monthly briefs, including new product launch campaigns.
  • Manage day-to-day campaign execution with internal teams and external agency partners, including PR and paid media.
  • Partner with Product Development, creative, social, digital, influencer, Pro Channel and international partners to execute brand and product initiatives.
  • Drive alignment and timely execution across stakeholders.
  • Develop and own Glo's annual and quarterly PRO marketing strategy and calendar.
  • Represent the voice of the PRO channel within the broader marketing organization, ensuring professional needs and insights inform brand strategy.
  • Track brand initiative and campaign performance against defined KPIs.
  • Use consumer insights and market feedback to identify learnings and optimization opportunities.
  • Translate learnings into recommendations for future community and campaign plans.
  • Ensure brand initiatives and campaign plans align with Glo Skin Beauty's brand strategy, identity and standards.
  • Partner with the VP of Demand Creation and cross-functional teams to protect brand consistency and pro authenticity across touchpoints.
  • Identify emerging cultural trends, communities, platforms and partnerships that could unlock growth and relevance for Glo Skin Beauty.
  • Propose community-led initiatives and activation opportunities based on consumer insights.
  • Share clear updates on brand-led initiatives, campaigns and performance.
  • Support the VP of Demand Creation with leadership presentations, including three-year company strategic planning, board meetings and commercialization GTM decks.
  • Manage day-to-day relationships with paid media and PR agency partners.

Benefits

  • 401(k) match
  • Subsidized health insurance benefit plans
  • Company-provided computer
  • Home office stipend
  • Employee gratis (free) products worth $250 each quarter
  • PTO accrual of 4.75 hours per pay period
  • 10 company-paid holidays and 2 floating holidays
  • Sick leave accrual of 2 hours per pay period, with a bank of 2 days to start and a 10-day cap
  • Bereavement leave of up to 6 days

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