North American Marketing Manager

Goliath•Dallas, TX

16h

About The Position

Goliath is seeking a hands-on brand marketing leader to drive marketing strategy and activation across opportunities in toys, games, entertainment, and collectibles. The role connects brand strategy with execution, driving growth through media, social, public relations, partnerships, retail marketing, and commercial innovation. It is highly visible and collaborative, but is not a people-management role. The position develops North American brand strategies and annual marketing plans, adapting global strategies to the regional market and translating consumer, category, and cultural insights into actionable plans. It leads integrated campaigns from brief through execution and performance analysis, manages agency partners, and collaborates with Sales and Retail Development on retailer-specific programs and marketing sell-in. The role also tracks campaign effectiveness and business impact, analyzes brand and market performance, and recommends optimizations and growth initiatives.

Requirements

5–7+ years of progressive brand marketing experience.
Proven success developing and executing integrated marketing campaigns.
Experience working cross-functionally with sales, creative, media, and agency partners.
Strong strategic thinking combined with executional excellence.
Excellent communication and presentation abilities.
Strong understanding of media, social, public relations, and retail marketing.
Analytical mindset and comfort interpreting performance data.
Entrepreneurial, self-starter mentality.
Ability to manage multiple priorities in a fast-moving environment.

Nice To Haves

Experience in consumer packaged goods (CPG), toys, games, entertainment, or licensed consumer products.

Responsibilities

Develop and champion North American brand strategies to drive awareness, engagement, and sales.
Build annual marketing plans aligned with business goals and retail priorities.
Partner with Global Brand teams to localize strategies for the North American market.
Translate consumer, category, and cultural insights into actionable brand plans.
Lead integrated campaigns across paid media, social media, public relations, influencer marketing, retail and shopper marketing, and experiential activations.
Drive campaign development from brief through execution and performance analysis.
Manage agency partners and ensure best-in-class creative output.
Partner with Sales and Retail Development teams to create retailer-specific programs.
Support key account presentations and marketing sell-in opportunities.
Develop promotional and merchandising initiatives to drive retail velocity and visibility.
Track campaign effectiveness and business impact.
Analyze brand performance, consumer trends, and competitive activity.
Recommend optimization opportunities and growth initiatives.