Marketing Manager, Lead Generation

The National Equity Project•Oakland, CA

10d

About The Position

The National Equity Project (NEP) is seeking a hands-on Marketing Manager, Lead Generation to help prospective clients discover NEP, learn about its work, and connect with the Direct Services team. The role links the organization’s website, search, Google Ads, and HubSpot email into a clear path from first visit to qualified lead. It turns content from Communications and Direct Services into campaigns, tracks results, and hands leads to Direct Services for follow-up. The position is part-time, up to 20 hours per week, and ideally starts in January 2027. The Marketing Manager builds and maintains the lead journey across search, ads, webpages, downloadable resources, forms, and email follow-up; manages website and marketing pages in WordPress; coordinates SEO, AEO, and GEO improvements with specialists; and monitors Google Ads and Google Ad Grant results. The role also builds HubSpot email campaigns, lists, and simple automated sequences, ensures appropriate follow-up for forms and events, maintains clean lead data, and passes qualified leads to Direct Services using agreed criteria. The position coordinates campaign timelines, assets, and approvals across internal teams and external partners, supports webinar and event promotion and follow-up, and prepares a concise monthly report covering traffic, search and advertising results, email engagement, conversions, and leads. The role uses performance data and feedback from Direct Services to recommend improvements. The position reports to the Operations Director, PK-12 Strategy & Impact, and works primarily with the Direct Services team, as well as Communications & Content, Operations, the Social Media Manager, and external consultants and specialists.

Requirements

At least 2 years of experience in inbound marketing, email marketing, demand generation, or marketing operations.
Hands-on experience with HubSpot or a similar tool, including emails, lists, and simple automations.
Working knowledge of SEO, Google Ads, website conversion, and analytics.
Strong organizational and follow-through skills, with the ability to independently manage several campaigns and contributors.
Commitment to educational equity, youth voice, and shared power.
Ability to work and collaborate effectively across differences, including race, gender, and culture.
Eligibility to work in the United States.

Nice To Haves

Nonprofit or K-12 experience in inbound marketing, email marketing, demand generation, or marketing operations.
Experience with Google Ad Grant.
Experience with WordPress and GA4.

Responsibilities

Connect search, ads, webpages, downloadable resources, forms, and email follow-up into a clear path from first visit to qualified lead.
Maintain a shared marketing calendar for campaigns, website updates, events, and emails.
Identify where prospective leads drop off and address the largest gaps.
Update marketing pages, landing pages, forms, and calls to action in WordPress and ensure they connect to HubSpot.
Work with specialists to improve NEP’s visibility in Google and AI search tools through SEO, AEO, and GEO.
Track Google Ads and Google Ad Grant results and coordinate improvements with the ads specialist.
Build HubSpot marketing emails, lists, and simple automated follow-up sequences using approved content.
Ensure forms, downloads, webinars, and events have appropriate follow-up.
Maintain clean lead data and flag system issues to Operations.
Pass qualified leads to Direct Services using agreed-upon criteria.
Manage campaign timelines, assets, and approvals across teams and external partners.
Support promotion, registration, and follow-up for webinars and events.
Share a concise monthly report on website traffic, search and ad results, email engagement, conversions, and leads.
Use performance data and Direct Services feedback to recommend changes.