Digital Marketing & Lead Generation Manager

Lakeshore Employment•Skokie, IL

1d•Hybrid

About The Position

The Digital Marketing & Lead Generation Manager owns how prospects discover Lakeshore communities, engage with digital channels, and enter the CRM. The role manages community websites, paid media, local listings, and the digital media budget, with accountability for qualified leads, cost per lead, and lead-to-sale conversion across manufactured housing and RV communities. It reports to the Chief Sales and Marketing Officer and manages a part-time or contract graphic designer and outside vendors, with no direct reports. The position oversees community and custom property websites, website content and conversion paths, SEO, Google Ads and Meta campaigns, lead tracking and routing into Yardi CRM IQ, reporting, Google Business Profiles, Facebook pages, and community social content. It also leads the transition of accounts and historical data from Lead Crossing and coordinates work with designers, freelancers, vendors, sales teams, and community staff. The first 90 days include taking control of accounts and domains and establishing baseline lead metrics; rebuilding paid campaigns, fixing CRM routing, and launching a weekly dashboard; and working toward agreed lead targets for priority communities, including Harbor Belle RV season and Bay City home sales. The position is based in Skokie, Illinois, with remote work and a hybrid option at the nearest property location. Occasional travel to communities is required.

Requirements

At least 4 years of digital marketing experience, including hands-on Google Ads and Meta Ads management and budget ownership.
Experience managing websites on a CMS such as WordPress, including hosting and DNS basics.
Strong analytics skills, including GA4, Google Tag Manager, call tracking, and conversion tracking.
Comfort working remotely with on-site community teams and a small corporate team.
Ability to travel occasionally to communities.
Ability to sit for prolonged periods and work at a computer; occasional walking of community grounds and lifting packages up to 20 pounds are also required.

Nice To Haves

Experience with Yardi, Entrata, or another property management CRM.
Marketing experience in real estate, manufactured housing, multifamily, RV, or hospitality.
Basic Canva or Adobe skills for quick edits.
Bachelor’s degree in marketing, business, or a related field, or equivalent experience.

Responsibilities

Own Lakeshore community websites, including hosting, domains, uptime, updates, and current content about available homes, pricing, and promotions.
Maintain custom property websites, including Cameron and Harbor Belle RV Resort, and their booking or inquiry paths.
Improve website conversion through forms, click-to-call, chat, page speed, and mobile experience.
Manage local and on-site SEO for every community.
Plan, build, and optimize Google Ads campaigns across Search, Performance Max, and Local, and Meta campaigns across Facebook and Instagram.
Run community-level demand campaigns alongside home-level and site-level ads.
Own and reallocate the monthly media budget based on cost per qualified lead and lead-to-sale performance.
Manage listing and marketplace channels that generate leads, such as MHVillage and RV booking platforms.
Ensure web, phone, social, and listing leads are tracked and entered into Yardi CRM IQ with the correct source and community.
Set up and maintain call tracking, UTM standards, pixels, and conversion events.
Partner with the sales team and AI lead-response agent to support fast initial responses and effective lead handoffs.
Publish a weekly community dashboard covering leads, cost per lead, tours or bookings, and sales.
Manage community Google Business Profiles and Facebook pages, consolidate admin access under Lakeshore, and maintain accurate hours, photos, and offers.
Manage review requests and responses and post regular community and available-home content.
Lead the handover from Lead Crossing, including logins, ad accounts, pixels, domains, hosting, and historical performance data.
Brief and manage the graphic designer and other freelancers or vendors.
During days 1–30, take control of accounts and domains, audit tracking, and establish community-level baselines for leads and cost per lead.
During days 31–60, rebuild paid campaign structure, correct CRM IQ lead routing, and launch the weekly dashboard.
During days 61–90, work toward agreed lead targets for priority communities, including Harbor Belle RV season and Bay City home sales.
Perform other duties deemed necessary by the supervisor.