Marketing Intern – Lead Generation

Reply•Detroit, MI

2d•$25 - $35

About The Position

Concept Reply, part of the Reply Network, provides IoT and cloud computing solutions and advises customers in automotive, manufacturing, smart infrastructure, and other industries. The part-time Marketing Intern will build a pipeline of qualified leads by researching target accounts, identifying decision-makers, and conducting email and LinkedIn outreach. Generated leads are passed to the marketing team for follow-up and to partners as business opportunities. The intern will gain practical experience running outbound campaigns from list building through booked conversations, using Apollo.io, HubSpot, and LinkedIn Sales Navigator. The role also offers measurable campaign results for a resume, mentorship from the marketing team, and exposure to how partners close deals.

Requirements

Currently pursuing or recently completed a degree in marketing, business, communications, or a related field.
Clear, persuasive writing skills, especially for short-form emails and messages.
Comfort with research and detail-oriented data work.
Self-motivation and organization, with the ability to manage several campaigns at once.
Curiosity about B2B sales, technology, and how companies buy.

Nice To Haves

Hands-on experience with Apollo.io, HubSpot, LinkedIn Sales Navigator, or a similar CRM or outreach tool.
Familiarity with email marketing metrics such as open, reply, and bounce rates.

Responsibilities

Research target industries and accounts and identify decision-makers who match the ideal customer profile using Apollo.io, LinkedIn Sales Navigator, and other prospecting tools.
Verify email addresses, enrich contact and company details, and score leads against agreed criteria.
Write personalized email outreach sequences, set up A/B tests for subject lines and messaging, and manage follow-ups in Apollo.io and HubSpot.
Help plan and run LinkedIn campaigns, including connection requests, InMail, and engagement with prospects' content.
Log leads, touchpoints, and responses in HubSpot to maintain an accurate, up-to-date pipeline.
Prepare qualified-lead handoffs with context about the contact, their fit, and their responses for the marketing team and partners.
Track weekly open, reply, and meeting rates and suggest changes based on campaign performance.