Marketing & Lead Generation Specialist

trueU HR • Mishawaka, IN

1d • Onsite

About The Position

MET Manufacturing Group is bringing its marketing in-house and seeks a Marketing & Lead Generation Specialist to build the company’s digital presence and generate qualified sales leads. MET has made precision components in Mishawaka, Indiana, since 1988, including through photochemical etching and water jet cutting.

The role focuses mostly on marketing, while the sales team remains responsible for quoting, pricing, and closing. The specialist will report to the VP of Sales & Marketing and collaborate with departments across the shop floor. There will be regular check-ins during the first 90 days, after which the specialist is expected to manage their own priorities. The position is onsite in Mishawaka, with limited travel to trade shows and local events.

Requirements

• At least 2 years of experience in digital marketing, including social media, content creation, and lead generation.
• Hands-on experience using LinkedIn and social media for business.
• Experience shooting and editing photo and video with a phone or camera.
• Clear business writing, demonstrated through writing samples.
• Ability to research companies and decision-makers and maintain organized records.
• Professional communication skills for outreach to business contacts.
• Dependable, self-directed, and a flexible learner who takes action rather than waiting for detailed instruction.

Nice To Haves

• Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent experience.
• Experience marketing to business or industrial buyers.
• Experience with Google Ads, Google Analytics, and LinkedIn targeted marketing or Sales Navigator.
• YouTube channel growth experience.
• HubSpot or other CRM experience.
• Targeted email prospecting, inside sales, or lead qualification experience.

Responsibilities

• Build and grow MET’s LinkedIn presence and YouTube channel.
• Plan, create, and publish content according to an owned content calendar.
• Photograph and film the facility, equipment, projects, and people, including day-to-day shop-floor work.
• Build and run targeted email and LinkedIn outreach to bring new prospects to MET.
• Monitor Google Ads and Google Analytics and recommend changes based on results.
• Research target companies and decision-makers and maintain organized records in the tracking system, HubSpot CRM, which is currently being built out.
• Make initial contact with interested prospects and follow up as needed.
• Pass qualified leads to Sales with relevant research and context.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed