Marketing Manager, Lead Generation

National Equity Project•Oakland, CA

11d•$50,000 - $57,000

About The Position

The National Equity Project (NEP) is seeking a part-time, hands-on Marketing Manager, Lead Generation to help prospective clients find and engage with NEP and connect qualified leads to the Direct Services team. The role links the organization’s website, search, Google Ads, and HubSpot email into a clear path from first visit to qualified lead. It turns content from Communications and Direct Services into campaigns, tracks their performance, and passes leads to Direct Services, which works with those leads to identify how NEP can support their efforts. The position is up to 20 hours per week, with an ideal start in January 2027. The Marketing Manager builds and improves the lead-generation journey across search, ads, web pages, downloadable resources, forms, and email follow-up. The role maintains a shared marketing calendar; updates WordPress pages, landing pages, forms, and calls to action; coordinates SEO, AEO, and GEO improvements with specialists; and tracks Google Ads and Google Ad Grant results. It also creates HubSpot email campaigns, lists, and simple automated follow-ups, ensures forms and events have appropriate follow-up, maintains clean lead data, and hands qualified leads to Direct Services using agreed criteria. The role coordinates campaign timelines, assets, and approvals across internal teams and external partners, supports webinar and event promotion and follow-up, and provides a concise monthly report on website traffic, search and advertising results, email engagement, conversions, and leads. Reporting and feedback from Direct Services inform recommendations for what to change next. NEP is an education equity organization founded in 1995. Its mission is to develop leaders and mobilize the education field to transform experiences, outcomes, and life options for children and families historically underserved by institutions and systems. The role works closely with the Operations Director, PK-12 Strategy & Impact; the Direct Services team; Communications & Content; Operations; the Social Media Manager; and external consultants and specialists.

Requirements

At least 2 years of experience in inbound marketing, email marketing, demand generation, or marketing operations.
Hands-on experience with HubSpot or a similar tool, including emails, lists, and simple automations.
Working knowledge of SEO, Google Ads, website conversion, and analytics.
Strong organizational and follow-through skills, with the ability to independently manage several campaigns and contributors.
Commitment to educational equity, youth voice, and shared power.
Proven ability to work and collaborate effectively across differences, including race, gender, and culture.
Eligible to work in the United States.

Nice To Haves

Nonprofit or K-12 experience in inbound marketing, email marketing, demand generation, or marketing operations.
Google Ad Grant experience.
WordPress and GA4 experience.

Responsibilities

Connect search, advertising, web pages, downloadable resources, forms, and email follow-up into a clear path from first visit to qualified lead.
Maintain a shared marketing calendar covering campaigns, website updates, events, and emails.
Identify points where prospective leads drop off and address the largest gaps first.
Update marketing pages, landing pages, forms, and calls to action in WordPress and ensure they connect to HubSpot.
Coordinate with specialists to improve NEP’s visibility in Google and AI search tools through SEO, AEO, and GEO.
Track Google Ads and Google Ad Grant results and coordinate improvements with the ads specialist.
Build HubSpot marketing emails, lists, and simple automated follow-up sequences using approved content.
Ensure forms, downloads, webinars, and events have appropriate follow-up.
Keep lead data clean and flag system issues to Operations.
Pass qualified leads to Direct Services using agreed-upon criteria.
Manage campaign timelines, assets, and approvals across teams and external partners.
Support promotion, registration, and follow-up for webinars and events.
Share monthly reports on website traffic, search and advertising results, email engagement, conversions, and leads.
Use performance data and feedback from Direct Services to recommend improvements.