Senior Product Marketing Manager
About The Position
accessiBe is seeking a Senior Product Marketing Manager to own market-facing product marketing. Based in the New York office, the role works in the US as a counterpart to the Head of Product Marketing and closely with sales, customers, and analysts. This is a hands-on role with ownership of work from research through execution, including building processes where they do not yet exist. The position leads customer and market research, competitive intelligence, analyst relations, industry campaigns, sales enablement, and customer case studies. It also establishes repeatable processes and measures their impact on pipeline, win rates, and adoption. accessiBe describes its mission as making websites accessible to people with disabilities and emphasizes accessibility, diversity, sincerity, and excellence.
Requirements
- At least 3 years of product marketing experience in B2B SaaS.
- A hands-on approach and willingness to perform the work directly, not only direct others.
- Strong project management skills and a track record of leading cross-functional processes from start to finish.
- Strong research skills, including the ability to investigate customers, markets, and competitors and turn findings into clear decision-driving insights.
- A builder's mindset and ability to create processes and structure where none exist.
- Ability to thrive in a fast-moving environment and treat ongoing change as an advantage.
- Daily use of AI tools for work such as research, analysis, content, or workflows, with the ability to demonstrate how they improve speed and quality.
- Excellent writing and storytelling skills, with sound judgment to keep claims precise and evidence-based.
- Experience working closely with sales teams and creating enablement materials that sales representatives use.
Nice To Haves
- Experience in a regulated market, such as compliance, legal technology, security, or accessibility.
- Analyst relations experience with firms such as Gartner or Forrester.
- Experience marketing to both technical buyers, including developers, and business buyers.
Responsibilities
- Lead buyer, persona, and market research, and run the win/loss program to turn field feedback into insights for positioning, product, and go-to-market decisions.
- Own competitive intelligence across product lines, track competitor activity, and keep the organization informed about how accessiBe compares.
- Co-own analyst relations with the brand team, manage relationships and briefings with industry analysts, and lead submissions and evaluations.
- Build campaigns around regulation and industry trends, including ADA, AODA, and DOJ Title II, in collaboration with content and demand generation teams.
- Create and deliver sales and account management materials and training, including pitch decks, talk tracks, objection handling, and launch enablement.
- Source, develop, and publish customer stories demonstrating outcomes, working with customers, sales, and legal.
- Establish repeatable processes for the areas above and measure their effects on pipeline, win rates, and adoption.
Benefits
- Extensive training and development plans.
- Career planning and growth opportunities.
- Opportunity to be a key part of accessiBe's platform growth.
- Equal opportunity employment and accommodations for individuals with disabilities or special needs during recruitment.
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What This Job Offers
Job Type
Full-time
Career Level
Senior
Education Level
No Education Listed
