Business Manager, Product Marketing

Apple•Cupertino, CA

About The Position

The Business Manager works within Apple’s Business Management & Finance group in Worldwide Product Marketing (WWPM), which serves as the commercial partner to engineering and product teams. The group helps define and influence products while ensuring business and financial goals are met. It provides roadmap decision support across a multi-year horizon, including feature arbitration, product lineup scenarios, pricing and margin architecture, demand forecasting, and business cases for new categories and market entry. The team prepares and presents this work in key leadership forums and to Apple’s leadership team. The role owns roadmap decision support end to end and partners with engineering and product teams on product and business decisions, including hardware roadmap trade-offs and areas such as silicon architecture and on-device AI.

Requirements

  • At least 5 years of progressive finance experience; product, platform, or hardware business partnering experience is ideal.
  • Bachelor’s degree in Finance, Economics, Engineering, or another quantitative field.
  • Strong product sense and commercial intuition, including the ability to assess where value is created.
  • Ability to independently drive workstreams end to end with limited oversight and deliver recommendations, not just analysis.
  • Ability to partner credibly with engineering and product teams, including discussions of silicon architecture, on-device AI, and hardware roadmap trade-offs.
  • Fluency in scenario and elasticity-based modeling, including building pricing or configuration models from demand-response assumptions through to margin outcomes.
  • Outstanding verbal and written business communication skills, including the judgment to develop and present material for senior leadership.
  • Sharp attention to detail and ability to maintain accuracy while keeping the big picture in view.
  • Comfort with quantitative and financial analysis in a fast-paced product context, including working with incomplete information and ambiguity.

Nice To Haves

  • MBA or equivalent graduate degree.
  • Comfort writing SQL against a data warehouse such as Snowflake to retrieve, analyze, and validate cost and sell-through data behind models.

Responsibilities

  • Own roadmap decision support end to end.
  • Provide commercial and financial decision support, including feature arbitration, product lineup scenarios, pricing and margin architecture, demand forecasting, and business cases for new categories and market entry.
  • Develop recommendations from quantitative and financial analysis, including scenario and elasticity-based modeling that connects demand-response assumptions to margin outcomes.
  • Partner with engineering and product teams on roadmap decisions and trade-offs.
  • Prepare and present decision-support work in leadership forums and to Apple’s leadership team.
© 2026 Teal Labs, Inc
Privacy PolicyTerms of Service