Senior Product Marketing Manager

Rocket Money•Washington, DC

14d•$140,000 - $170,000

About The Position

Rocket Money is hiring a Senior Product Marketing Manager to help shape product marketing for its Financial Product, Partnerships and Pathway pod. The pod’s offerings help members save money and build stronger financial futures, including High-Yield Savings and strategic partnerships with Rocket Loans and Rocket Mortgage. This is a new role with the opportunity to define the product marketing function for the team. The role partners closely with Product, Design, Engineering, Operations, Fraud, CRM, and external Rocket partners. The manager will help shape offerings from early development through launch, develop positioning and messaging, lead go-to-market execution, and translate launch plans into lifecycle programs. The role also uses member insights, data, and research to identify audiences, measure outcomes, and communicate learnings to senior leaders and partner teams. The position is aimed at an experienced product marketer with experience in financial products or a related field. The posting notes a preference for candidates in the NYC area who can work in the office one to three days per week, but states there is no formal in-office requirement. The salary range is $140,000–$170,000, plus bonus and benefits, depending on job-related knowledge, skills, and experience.

Requirements

6–8 years of experience in product marketing, ideally launching consumer financial products or features.
Experience taking launches from positioning through results.
Experience in financial products or a related area such as fintech, banking, lending, or mortgage.
Ability to write about money clearly, compliantly, and in a way that builds trust.
Curiosity and a passion for experimentation, including testing messages and positioning and applying what is learned.
Experience experimenting with AI tools and incorporating them into work processes.
Self-starter who can thrive when the path is not fully mapped and is excited to build a function from the ground up.
Ability to work quickly and collaboratively across Product, Engineering, Operations, Fraud, and external partners.

Nice To Haves

Located in the NYC area and able to come into the office one to three days per week; there is no formal in-office requirement.

Responsibilities

Partner with Product from early stages to shape offerings, influence what is built and prioritized, and ensure products are marketable and compelling.
Lead launch planning and execution to drive adoption and member success, while helping build the product marketing function.
Turn member insights, pain points, and competitive context into product narratives, marketing strategies, and content.
Equip Marketing with messaging and insights to bring products to market.
Partner with the CRM Manager to select audience, timing, and lifecycle levers, and learn from program results.
Collaborate with Rocket Loans and Rocket Mortgage on co-marketing and launches that create a unified member experience.
Use data and research to determine which members need which offerings.
Define launch success measures, including adoption, deposits, assets under management across savings and investment products, and retention.
Share findings with senior leaders and partner teams in a memorable, actionable way.