Associate Manager, Events and Field Marketing
NielsenIQ • Cherryville, NC6d • $69,800 - $88,665 • Remote
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Associate Manager, Events and Field Marketing
NielsenIQ•Cherryville, NC
•$69,800 - $88,665•Remote
About The Position
This remote position is open to candidates physically based in the United States. As part of NIQ’s North America Marketing team, the Associate Manager partners with Sales, Customer Success, Product, and Product Marketing to engage customers and prospects and support business growth using NIQ’s data, insights, and industry expertise. The role owns the marketing strategy and activation for assigned events and field marketing programs within an agreed event calendar and level of support. The Associate Manager defines how NIQ presents itself, what it communicates, and how it engages priority audiences before, during, and after events. The work combines independent program ownership and hands-on execution, with guidance from the Events and Partner Marketing lead and North America Marketing Leader. Success means engaging intended audiences, delivering qualified interest to Sales with actionable context, and supporting progression toward pipeline through timely follow-up. The role involves approximately 25% travel within the United States.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Relevant B2B marketing experience, typically gained over 3+ years in event marketing, field marketing, customer marketing, or demand generation.
- Experience developing and executing marketing programs within agreed priorities and resources.
- Strong writing skills and hands-on experience building emails and landing pages.
- Experience partnering with Sales on customer outreach and engagement.
- Strong project management skills and ability to manage overlapping timelines and stakeholders.
- Ability to interpret performance data and recommend practical improvements.
Nice To Haves
- Experience delivering on-site B2B event activations or targeted customer programs.
- Experience using email marketing and marketing automation platforms such as Marketo, Microsoft Dynamics (MSD), or Pardot.
- Experience using CRM and event platforms for lead tracking and reporting.
Responsibilities
- Develop event marketing plans that define target audiences, messaging, customer experiences, and desired commercial outcomes.
- Write invitations, promotional emails, and follow-up communications; build emails and landing pages; and coordinate digital and social promotion.
- Partner with Sales to identify priority accounts and contacts, align on meeting goals, and prepare outreach resources.
- Deliver on-site activations, coordinate with Marketing Operations on logistics, and own selected logistics tasks as agreed.
- Execute timely post-event campaigns connecting attendee interests with relevant content, meetings, or solution discussions.
- Coordinate lead capture, qualification, and routing with Sales and marketing partners; monitor follow-up and escalate gaps.
- Report on audience engagement, lead quality, follow-up, and pipeline contribution, and use findings to improve future programs.
Benefits
- Flexible working environment
- Volunteer time off
- LinkedIn Learning
- Employee Assistance Program (EAP)
- Comprehensive health insurance
- Industry-leading parental leave
- Life insurance
- Education support
- The role might be eligible for a sales-based incentive or performance-based bonus.
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
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