Senior Events Experience Manager
About The Position
Palo Alto Networks is seeking a Senior Events Experience Manager for its Global Events organization. The role primarily leads Ignite on Tour, the company’s North American roadshow series, and supports select strategic experiences such as Board of Directors retreats and Cyber Week. It combines event strategy, creative experience design, stakeholder alignment, attendee experience, and operational execution across multiple markets. The position reports to the Head of Global Events. The manager leads programs from strategy and planning through onsite execution and measurement, partnering with marketing, sales, executives, agencies, and the Global Events Center of Excellence. The role is based onsite at the Santa Clara headquarters and requires approximately 15–20% domestic travel for site visits, planning, and onsite leadership. Extended hours may be needed during peak planning and onsite execution.
Requirements
- 10+ years of experience in corporate, experiential, or B2B event marketing, with demonstrated ownership of complex, high-impact programs.
- Bachelor’s degree in Marketing, Communications, Hospitality, or a related field.
- Proven ability to lead events end-to-end, from strategy and experience design through onsite execution and measurement.
- Strong project management and prioritization skills in fast-paced environments.
- Strategic, detail-oriented, proactive, and solutions-focused approach.
- Ability to influence and collaborate with cross-functional stakeholders at all levels.
- Skill in managing agencies, venues, budgets, and forecasts.
- Excellent written, verbal, and interpersonal communication skills.
- Proficiency with AI-enabled tools to improve efficiency, insights, or attendee experience.
- Comfort navigating ambiguity and changing priorities.
- Creative, collaborative, resourceful, and passionate about exceptional customer experiences.
- Positive, self-motivated, results-oriented, and continuously motivated to innovate.
- Ability to work onsite at the Santa Clara headquarters.
- Flexibility for extended hours during peak planning and onsite execution.
Nice To Haves
- Background in cybersecurity or enterprise technology.
Responsibilities
- Lead end-to-end strategy, planning, and execution of Ignite on Tour across North America and select proprietary programs, including Cyber Week.
- Design engaging, locally relevant attendee experiences and establish repeatable roadshow frameworks and consistent program standards.
- Manage event operations, project timelines, production, logistics, onsite execution, and risk mitigation across concurrent programs.
- Align stakeholders, establish clear workstream ownership, and collaborate with internal teams and the Global Events Center of Excellence.
- Partner with Field and Customer Marketing to drive customer recruitment, registration, attendance, and engagement aligned with business objectives.
- Manage external partners, venues, budgets, forecasting, procurement, and financial reconciliation.
- Evaluate event performance through attendance, engagement, feedback, and business outcomes, and identify opportunities for continuous improvement.
- Introduce creative experience concepts, emerging trends, and AI-enabled tools while improving planning processes and operational efficiency.
- Travel domestically approximately 15–20% for site visits, planning activities, and onsite event leadership.
- Assume additional responsibilities as needed to support the success of the team.
Stand Out From the Crowd
Upload your resume and get instant feedback on how well it matches this job.
What This Job Offers
Job Type
Full-time
Career Level
Senior
