Senior Manager, Events

Robert Half•San Ramon, CA

1d•$104,000 - $160,000

About The Position

Robert Half is hiring a Senior Manager, Events in its Marketing department. Reporting to the Director, Regional Marketing, Events & Partnerships, this role leads the centralized Events function, which advises on, plans, and executes national, partnership, and regional events across a portfolio of approximately 800 events annually. The Senior Manager leads two Event Managers and one Event Specialist. The role owns event feasibility, format, service level, planning standards, tactical execution, vendors, venues, registration, staffing coordination, materials, shipping, technology, production, and event reporting inputs. Regional Marketing and Partnerships own the business objectives and broader programs that events support; the Events team owns event planning and delivery. The role establishes the event portfolio and service model, oversees end-to-end planning and production, manages vendors and expenses, develops operational standards and risk practices, and improves event measurement and team capabilities. The typical annual salary range is $104,000 to $160,000, negotiable depending on experience and location, and the position is eligible for a discretionary annual bonus.

Requirements

Bachelor’s degree in Marketing, Business, Communications, or a related field.
10+ years of progressive event marketing, event production, conference, trade show, or live/virtual program experience.
5+ years leading event teams or complex, high-volume event portfolios.
Demonstrated experience with national and local events, conferences, sponsorship events, job fairs, webinars, roundtables, and hybrid programs.
Experience managing vendors, venues, contracts, budgets, logistics, technology, production, and on-site delivery.
Experience implementing event standards, service models, and process improvements.
Event portfolio strategy and event planning and production capabilities.
High-volume operations and capacity management capabilities.
Vendor, budget, and contract management capabilities.
Event technology and lead-capture capabilities.
Risk, contingency, and quality management capabilities.
Measurement and continuous improvement capabilities.
People leadership, coaching, and cross-functional stakeholder management capabilities.
Calm, decisive leadership in complex and time-sensitive situations; strong organization, attention to detail, and problem solving.
Strong written, verbal, and stakeholder communication; ability to set expectations, negotiate tradeoffs, and manage competing priorities.
Strong service orientation balanced with disciplined prioritization.
Experience with event management, registration, virtual-event, and lead-capture platforms.
Experience with project management, workflow, budget, and reporting tools.
Microsoft Office Suite and Copilot skills.
Ability to use AI, automation, and event technology to improve planning, delivery, and reporting.

Nice To Haves

B2B, professional services, staffing, consulting, association, or multi-location business experience.

Responsibilities

Establish and manage a coordinated national and local event portfolio aligned to audience, partnership, market, and revenue goals.
Advise program owners on event suitability and recommend format, scope, timing, service level, budget, and measurement approach.
Implement strategic, standard, and self-service event levels to match support to business value and complexity.
Manage event intake, prioritization, calendar visibility, production capacity, and resource allocation with Operations & Measurement.
Identify duplication, portfolio gaps, repeatable formats, and events to expand, change, consolidate, or stop.
Own end-to-end planning and execution for approved national, partnership, and regional events.
Manage research, registration, contracts, venues, vendors, show organizers, production partners, timelines, and detailed workplans.
Coordinate field staffing, schedules, preparation calls, speakers, attendees, calendars, travel-related logistics, and stakeholder communications.
Manage booths, displays, signage, marketing materials, premiums, inventory, shipping, storage, and on-site setup requirements.
Oversee event technology, registration platforms, virtual and hybrid delivery, lead capture, and other event systems.
Coordinate pre-event promotion requirements and post-event follow-up with program owners and enterprise marketing teams.
Provide on-site or virtual production leadership for strategic events and ensure consistent portfolio execution standards.
Develop preferred vendor, venue, production, and service partner strategies to improve quality, speed, pricing, and consistency.
Manage event expenses, estimates, invoices, commitments, and cost controls with Operations & Measurement.
Establish event playbooks, checklists, templates, service standards, contingency plans, and risk-management practices.
Ensure events comply with contractual, safety, privacy, accessibility, brand, and operational requirements.
Use technology, automation, and AI-enabled workflows to simplify production and improve capacity.
Lead, coach, and develop two Event Managers and one Event Specialist.
Define event data and feedback requirements with Operations & Measurement, including attendance, engagement, cost, operational quality, and field follow-up.
Provide event reporting inputs and recommendations to program owners for decisions to repeat, change, or stop events.
Build event-management capabilities, cross-training, and career development across the team.
Monitor stakeholder experience, production performance, cycle times, and capacity to improve the service model.

Benefits

Discretionary annual bonus
Group health insurance benefits, including medical, vision, and dental
FSA and HSA healthcare accounts
Life and accident insurance
Adoption and fertility assistance
Paid parental leave of up to 6 weeks
Short- and long-term disability
Paid time off for vacation, personal needs, and sick time
Choice Time Off (CTO), with up to 17 days per calendar year for a new hire, prorated based on hours worked per week
Up to 11 paid holidays per calendar year
Company 401(k) savings and investment plan or deferred compensation plan, if eligible
Employer match of 100% on the first 3% of eligible employee contributions