Community Events and Partnerships Manager

Nooks

About The Position

Nooks is hiring a Community Events and Partnerships Manager to make the company a hub for the modern revenue community. The role builds a programmatic community engine through Nooks-branded events and user groups, partnerships that reach revenue practitioners, and referral relationships that contribute to customer growth. The manager will work with community members, customers, prospects, and ecosystem partners, while measuring how community activity supports the business. The position reports to the Head of Field and Executive Marketing and partners closely with Sales, Customer Success, Growth Marketing, Communications, and Marketing Operations. It includes building community events and programs, managing partnerships and sponsorships, developing advocacy and referrals, connecting community engagement to growth, and increasing membership and repeat participation. Regular travel for events is expected.

Requirements

At least 6 years of experience in community or customer marketing at a B2B SaaS company.
A track record of building community programs or partnerships that increased engagement and contributed measurable pipeline.
Experience running a high volume of events, ranging from 20-person meetups to large community gatherings.
Strong relationship-building and negotiation skills with partners, sponsors, and community leaders.
An analytical approach and comfort connecting community activity to accounts, pipeline, and ROI.
Excellent organization and budget-management skills across multiple programs.
Warmth, energy, and the ability to represent Nooks authentically in the community.
Willingness to travel regularly for events.

Nice To Haves

Existing relationships in the sales, SDR, RevOps, or GTM community.
Experience running a referral, ambassador, or champion program.
Familiarity with community and event platforms.

Responsibilities

Plan and run a recurring calendar of Nooks-branded meetups, SDR and practitioner gatherings, happy hours, and workshops in priority cities.
Launch and grow user groups and community roadshows that bring customers and prospects together in person.
Create community programming around major industry moments and partner with Field Marketing Managers on side events during flagship conferences.
Manage relationships with revenue communities, creators, newsletters, and practitioner organizations, and decide which sponsorships merit investment.
Evaluate partnerships for audience fit, engagement, and pipeline influence, and renew, renegotiate, or retire them accordingly.
Co-host events and programs with ecosystem partners to reach new audiences.
Turn community members, champions, and partners into a source of introductions and pipeline.
Recruit and develop community speakers, hosts, and ambassadors.
Spotlight practitioners and customers in community programming.
Track community engagement against target accounts, pipeline, and revenue with Marketing Operations.
Build effective handoffs from community events to Sales, including timely follow-up and context.
Surface rising champions and engaged accounts to Field and ABM managers.
Partner with Growth Marketing on promotion, nurture, and attribution.
Grow membership and repeat participation across in-person and online channels.
Partner with Communications and Social to amplify community moments.
Test new formats and channels, then scale successful approaches.