Email Marketing Specialist Jobs

About The Position

Requirements

• Approximately 1–3 years of experience in email marketing, marketing automation, campaign operations, or a related field, including internships or equivalent hands-on experience.
• Hands-on experience building, testing, and deploying email campaigns in Marketo, HubSpot, MailChimp, or another email automation platform.
• Working knowledge of Marketo programs, smart lists, smart campaigns, workflow automation, and email scheduling.
• Understanding of email marketing best practices, audience segmentation, data hygiene, and permission-based marketing requirements.
• Strong attention to detail and ability to manage multiple concurrent campaigns and deadlines.
• Experience conducting quality assurance testing and troubleshooting campaign execution issues.
• Strong organizational and project management skills.
• Excellent written and verbal communication skills.
• Ability to collaborate effectively with cross-functional stakeholders in a global environment.

Nice To Haves

• Experience building and managing nurture programs, engagement programs, or lifecycle marketing campaigns.
• Working knowledge of dynamic content and basic HTML and CSS for email troubleshooting and template maintenance.
• Familiarity with Salesforce CRM and marketing data management processes.
• Experience supporting webinar registration, attendee communications, and webinar follow-up workflows.
• Familiarity with ON24 or similar webinar platforms.
• Experience working within B2B software, SaaS, or global marketing organizations.
• Knowledge of email performance reporting, conversion analysis, and campaign optimization techniques.

Responsibilities

• Build and deploy Marketo email campaigns using approved templates, including email assets, programs, smart lists, smart campaigns, forms, and landing pages.
• Configure audience selection, segmentation, exclusions, subscription preferences, and campaign workflows in accordance with approved briefs and data standards.
• Develop and maintain nurture streams, triggered communications, and webinar-related email programs under the guidance of campaign and program managers.
• Perform end-to-end quality assurance testing of content, links, personalization tokens, rendering, forms, audience targeting, scheduling, and workflow logic before deployment.
• Collaborate with campaign owners, content teams, and Marketing Operations to resolve build requirements, obtain approvals, and meet launch timelines.
• Monitor campaign execution and delivery results, investigate operational issues, and ensure scheduled activities are completed successfully.
• Analyze campaign performance and prepare summaries of delivery, engagement, conversion, and other key metrics.
• Support A/B testing initiatives and implement approved optimizations to templates, workflows, audience segmentation, and campaign processes.
• Maintain campaign documentation, naming conventions, operational standards, and reusable marketing assets.
• Contribute to continuous improvement of email marketing operations, automation processes, and campaign effectiveness.

Benefits

• Attractive salary and benefits package.
• Bentley Impact Day: a day off from work to volunteer with an organization of choice.
• Colleague recognition award programs and the Bentley Achievers platform.
• Global initiatives and resource groups supporting inclusion, belonging, and colleague wellbeing.