Email Marketing Specialist Jobs

About The Position

Requirements

• 3+ years of hands-on email marketing experience
• Experience managing email programmes across multiple campaigns, audiences or client accounts
• Hands-on experience with platforms such as Klaviyo, HubSpot, Braze or similar ESPs
• Strong experience building and optimising automated lifecycle journeys beyond basic drip sequences
• Practical understanding of deliverability, including SPF, DKIM, DMARC, sender reputation and troubleshooting
• Experience developing segmentation strategies based on customer behaviour, lifecycle stage and engagement
• Strong analytical skills and experience evaluating email performance, conversions and revenue
• Disciplined approach to A/B testing and ability to interpret results accurately
• Comfortable collaborating with writers, designers and other marketing specialists
• Able to explain email performance clearly to clients and recommend actions based on data

Nice To Haves

• E-commerce lifecycle experience
• SMS marketing
• HTML and CSS for email
• CDP experience
• experience with customer data and analytics platforms
• familiarity with email deliverability monitoring tools

Responsibilities

• Build, manage and optimise automated email flows across multiple client accounts
• Own segmentation strategy and maintain healthy, engaged subscriber lists
• Develop campaign calendars aligned with client goals, customer journeys and key business priorities
• Create and manage lifecycle programmes including onboarding, nurture, retention, re-engagement and other triggered communications
• Design and run structured A/B tests across subject lines, content, offers, timing, segmentation and other variables
• Evaluate test results using appropriate sample sizes and meaningful performance metrics
• Monitor deliverability, including sender reputation, authentication and engagement signals, and troubleshoot issues when they arise
• Work with writers and designers to develop effective campaign assets and ensure they are aligned with the overall strategy
• Track email performance and report on conversions and revenue attributed to email, not open rates alone
• Identify opportunities to improve engagement, conversion and customer retention through email
• Keep client email programmes aligned with relevant privacy, consent and deliverability requirements

Benefits

• Competitive compensation based on experience and qualifications
• Professional development and training opportunities
• Fully remote across US time zones