Email Marketing Specialist (Enrollment Marketing & Communications)

University of Florida • Gainesville, FL

5d

About The Position

The University of Florida is seeking an Email Marketing Specialist to support strategic enrollment marketing and communication initiatives that engage prospective students throughout their recruitment journey. The role executes multi-channel communication campaigns through CRM platforms, develops audience segmentation strategies, manages email marketing automation, and collaborates with Enrollment Management partners to increase awareness, engagement, and enrollment.

The specialist works with the Enrollment Marketing and Communication team to carry out the annual enrollment communication plan. They manage email campaigns from planning through deployment, create targeted and personalized communications based on prospective-student characteristics and behaviors, and maintain templates and campaign assets in CRM platforms in accordance with University brand, accessibility, and communication standards.

The position also develops working knowledge of enrollment and prospective-student data across undergraduate, graduate, certificate, and professional populations; maintains CRM reports, lists, filters, and segmentation criteria; and analyzes audience and communication data to improve campaign effectiveness. The specialist collaborates with Enrollment Management stakeholders, stays current on relevant trends and practices, and identifies ways to improve communication processes, workflows, and content.

Requirements

• Bachelor’s degree in an appropriate area and one year of relevant experience, or an equivalent combination of education and experience.

Nice To Haves

• Two years of professional experience in email marketing, digital marketing, CRM communications, marketing automation, enrollment communications, or a related field.
• Strong verbal and written communication skills.
• Problem-solving skills and the ability to be resourceful, proactive, and seek assistance as needed.
• Experience with CRM platforms such as Salesforce, Slate, or HubSpot.
• Google Analytics and Google Ads experience.
• Familiarity with WCAG 2.1.
• Knowledge of email compliance regulations.
• Familiarity with email marketing and marketing automation technology.
• Excellent attention to detail, accuracy, and time management skills.
• Ability to collaborate effectively with others and adapt communication approaches to different audiences.

Responsibilities

• Execute the annual enrollment communication plan through CRM platforms in alignment with divisional priorities and strategic objectives.
• Manage email campaigns from planning through deployment, including segmentation, personalization, testing, scheduling, automation, quality assurance, and optimization.
• Develop targeted and personalized communication experiences based on prospective students’ characteristics, behaviors, interests, and recruitment or enrollment journey stage.
• Create and maintain communication templates, campaign assets, and related CRM resources in alignment with University brand, accessibility, and communication standards.
• Apply email marketing and digital communication best practices to support engagement, recruitment, and enrollment objectives.
• Develop and maintain working knowledge of enrollment and prospective-student data across undergraduate, graduate, certificate, and professional populations.
• Create and maintain target audience reports, communication lists, filters, and segmentation criteria in CRM platforms.
• Use enrollment and prospect data to create accurate audience selections and support personalized communications.
• Analyze communication and audience data to identify opportunities to improve targeting, personalization, engagement, and campaign effectiveness.
• Maintain collaborative relationships with Enrollment Management stakeholders and serve as a resource for communication-related CRM processes and best practices.
• Stay current on trends, technologies, and best practices in email marketing, CRM strategy, marketing automation, digital communications, and enrollment marketing.
• Analyze communication processes, workflows, and content to identify opportunities to improve efficiency, accuracy, automation, and consistency.
• Perform other related duties and responsibilities as assigned.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• State retirement plans
• Paid time off, including approximately 22 vacation days, 13 sick days, and 11 paid holidays annually
• Tuition assistance through the UF Employee Education Program
• Public Service Loan Forgiveness-eligible employer

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level